Brand & Communications Manager

Mô tả Công việc
Brand Strategy Development & Execution
Develop and execute brand communication strategies aligned with company vision and business objectives.
Define brand positioning and ensure consistent messaging across all touchpoints.
Monitor industry trends and ensuring the company's brand image aligns with its values and objectives
Develop and update brand guidelines and identity standards
Integrated Marketing Campaign Management
Develop and execute integrated marketing plans combining ATL, BTL activities.
Collaborate with cross-functional teams to ensure seamless campaign execution.
Manage campaign budgets, timelines, and performance evaluation.
Overseeing public relations efforts.
Content & Communication Channel Management
Responsibilities include crafting and delivering compelling messages, driving brand awareness.
Manage internal and external communication channels.
Monitor content performance metrics and propose improvement initiatives to enhance communication impact.
Collaborate with cross-functional teams to streamline strategic communications.
Performance Tracking & Reporting
Define KPIs for ATL, BTL, and Branding activities.
Track performance and prepare regular reports for management.
Use insights to continuously improve marketing effectiveness.