Brand & Experience Designer

Location: HoChi MinhCity, Vietnam Company: Everon & Everpia
About Everon& TheTeam
Everon is on a mission to redefine the premium lifestyle and sleep experience in Vietnam. Having recentlycompleted amajor brandrenewal, weare buildinga BrandMarketing Team.We donot just sell bedding products. We design holistic sleep environments and elevated brand experiences. From consistent messaging and innovative digital performance to transformed offline showrooms, join us to be the core engine of this transformation.
About theRole
You are not just a graphic designer. You are the visual architect of Everon's brand experience. You willshape howthe brandis expressedacross bothphysical showroomsand digital touchpoints-ensuringconsistency, clarity,and apremium standardat everycustomer interaction.
Beyond execution, this role plays a key part in translating business goals, product direction, and marketing strategy into cohesive visual systems, spatial experiences, and impactful creative outputs.You willwork closelywith marketing,product, andretail teamsto builda connectedbrand experience that not only looks consistent, but drives real business performance.
KeyResponsibilities
SpatialStrategy&ExperienceDesign
Experience Concept Development: Define overarching showroom and retail experience concepts aligned with brand positioning, campaign direction, and customer insights.
VMStandard&Planning:DevelopanddistributestandardVMguidelines(display logic, POP placement, zoning, customer flow) for showroom renovations and seasonal launches.
Spatial Staging: Lead the overall planning and on-site setup for 10+ core showroomsandcollectionpresentations;overseelighting,fixtureplacement, material quality, and finishing details to ensure a premium and cohesive atmosphere.
O2O Spatial Integration: Ensure that spatial design translates campaign messaging effectively, creating a seamless connection between digital touchpoints and
in-store customer experience.
Prop&MaterialCuration:
Source and curate lifestyle props, textiles, and decorative objects; establish a refresh cyclestrategy tomaintain adynamic andpremium showroomenvironment.
Brand Identity& AssetManagement
Master Brand Asset System (BAM): Systematize all brand assets (logos, typography, color palefles, icons) into a centralized digital library and ensure company-wide accessibility.
Brand Governance & Training: Conduct regular brand workshops and provide templates to ensure alignment across Sales, Retail, and Online teams.
VisualIntegrity&QualityControl:Actasthefinalauditorforallmarketingmaterials (POP, leaflets, digital banners), ensuring strict compliance with Everon's premium tone and visual standards.
CreativeStrategy&ConceptDevelopment
Campaign Concept Development: Collaborate with Marketing and Product teams to define seasonal campaign concepts and collection narratives aligned with business objectives.
Collection & Exhibition Concept: Develop concepts for collection presentations, exhibitions,andkeybrandmoments,includingstorytelling,flow,andexperience structure.
Customer-Centric Communication Concept: Translate business goals and customer insights into clear creative directions that guide messaging and visual execution.
Cross-touchpoint Creative Direction: Ensure that concepts are consistently expressed across showroom, digital, and campaign channels.
Key Visual& DigitalCreative Direction
Key Visual Development: Design and lead the creation of high-impact key visuals (KV) for campaigns, launches, and brand initiatives.
Performance-driven Creative Design: Collaborate with Performance Marketing to create and optimize visual assets for Meta, TikTok, and Google campaigns based on data insights.
Content Adaptation & Scalability: Adapt campaign visuals into various formats (social media, web banners, in-store displays, print) while maintaining consistency.
A/BTestCreativeDevelopment:Producemultiplecreativevariations(e.g.,emotional vs.functionalmessaging)tosupportongoingperformancetestingand optimization.
Operational Excellence,QC &Research
Vendor&ProductionManagement:Identify,evaluate,andmanageexternalvendors (contractors, printers, suppliers), ensuring cost efficiency through structured comparison and negotiation.
Technical Review & Field QC: Review technical drawings (SketchUp/AutoCAD) and conduct on-site quality control to ensure execution aligns with design intent.
Market&TrendResearch:Analyzecompetitorretailenvironmentsandglobaldesign trends; provide regular insights and proposals for brand experience improvement.
Project & Budget Tracking: Monitor project timelines, renovation progress, and budget usage; maintain accurate reporting and documentation (PO, sefllement).