Brand & Experience Designer

Mô tả Công việc
Key Responsibilities
1. Spatial Strategy & Experience Design:
a. Experience Concept Development: Define overarching showroom and retail
experience concepts aligned with brand positioning, campaign direction, and
customer insights.
b. VM Standard & Planning: Develop and distribute standard VM guidelines (display
logic, POP placement, zoning, customer flow) for showroom renovations and
seasonal launches.
c. Spatial Staging: Lead the overall planning and on-site setup for 10+ core
showrooms and collection presentations; oversee lighting, fixture placement,
material quality, and finishing details to ensure a premium and cohesive
atmosphere.
d. O2O Spatial Integration: Ensure that spatial design translates campaign messaging
effectively, creating a seamless connection between digital touchpoints and
in-store customer experience.
e. Prop & Material Curation:
Source and curate lifestyle props, textiles, and decorative objects; establish a
refresh cycle strategy to maintain a dynamic and premium showroom environment.
2. Brand Identity & Asset Management:
a. Master Brand Asset System (BAM): Systematize all brand assets (logos, typography,
color palettes, icons) into a centralized digital library and ensure company-wide
accessibility.
b. Brand Governance & Training: Conduct regular brand workshops and provide
templates to ensure alignment across Sales, Retail, and Online teams.
c. Visual Integrity & Quality Control: Act as the final auditor for all marketing materials
(POP, leaflets, digital banners), ensuring strict compliance with Everon's premium
tone and visual standards.
3. Creative Strategy & Concept Development:
a. Campaign Concept Development: Collaborate with Marketing and Product teams to
define seasonal campaign concepts and collection narratives aligned with business
objectives.
b. Collection & Exhibition Concept: Develop concepts for collection presentations,
exhibitions, and key brand moments, including storytelling, flow, and experience
structure.
c. Customer-Centric Communication Concept: Translate business goals and customer
insights into clear creative directions that guide messaging and visual execution.
d. Cross-touchpoint Creative Direction: Ensure that concepts are consistently
expressed across showroom, digital, and campaign channels.
4. Key Visual & Digital Creative Direction:
a. Key Visual Development: Design and lead the creation of high-impact key visuals
(KV) for campaigns, launches, and brand initiatives.
b. Performance-driven Creative Design: Collaborate with Performance Marketing to
create and optimize visual assets for Meta, TikTok, and Google campaigns based on
data insights.
c. Content Adaptation & Scalability: Adapt campaign visuals into various formats
(social media, web banners, in-store displays, print) while maintaining consistency.
d. A/B Test Creative Development: Produce multiple creative variations (e.g., emotional
vs. functional messaging) to support ongoing performance testing and
optimization.
5. Operational Excellence, QC & Research:
a. Vendor & Production Management: Identify, evaluate, and manage external vendors
(contractors, printers, suppliers), ensuring cost efficiency through structured
comparison and negotiation.
b. Technical Review & Field QC: Review technical drawings (SketchUp/AutoCAD) and
conduct on-site quality control to ensure execution aligns with design intent.
c. Market & Trend Research: Analyze competitor retail environments and global design
trends; provide regular insights and proposals for brand experience improvement.
d. Project & Budget Tracking: Monitor project timelines, renovation progress, and
budget usage; maintain accurate reporting and documentation (PO, settlement).