Lead breakthrough innovation projects from strategic brief through product readiness. The role owns the end-to-end product development, ensuring every concept is consumer-centric, technically feasible and commercially attractive before handover to the Brand Team for commercialization.
Key Accountabilities
• Translate strategic business briefs into compelling product innovation opportunities.
• Develop innovation concepts, value propositions, variant architecture and consumer experience.
• Lead ideation workshops and identify future product platforms, technologies and external
innovation opportunities.
• Partner with R&D to develop new formulas, ingredients and technical solutions.
• Lead packaging innovation including structure, design and user experience.
• Work with Procurement and external suppliers to identify new technologies, ingredients and
manufacturing partners.
• Lead concept testing, product testing and consumer validation; incorporate learning into product
refinement.
• Drive Stage-Gate deliverables, project milestones and risk mitigation.
• Ensure products are fully validated, manufacturable and launch-ready before formal handover to
Brand Team.
• Provide technical and innovation expertise to Brand Teams during commercialization where
required.
• Support project business cases including pricing assumptions, cost targets and financial viability.
• 5+ years of experience in FMCG, Personal Care, Beauty,
Brand Marketing, NPD or Innovation, with hands-on exposure to concept development and product launch execution.
• Strong analytical skills to read market data, consumer research, competitor movement and business results to identify innovation approaches.
• Ability to mine consumer insights, decode unmet needs and translate observations into clear
innovation territories, product ideas and concept directions.
• Strong ideation and concept development capability, including crafting propositions, benefit
hierarchy, reasons-to-believe, variant architecture and consumer experience.
• Good understanding of product development with R&D, including formula direction, ingredient
stories, sensorial cues, packaging requirements and technical feasibility.
• Experience in consumer validation, concept testing, product testing and learning synthesis to refine ideas into commercially viable product propositions.
• Solid project management discipline to manage timelines, Stage-Gate deliverables, risks, cross-
functional alignment and product-readiness requirements.
• Strong stakeholder management and influencing skills to work effectively with Brand, R&D, Supply
Chain, Procurement, Finance, Manufacturing and external partners.
• Entrepreneurial mindset with curiosity, problem-solving ability, attention to detail and strong
communication skills to turn early ideas into actionable innovation projects.