Brand Innovation Manager

• 5+ years of experience in FMCG, Personal Care, Beauty, Brand Marketing, NPD or Innovation, with hands-on exposure to concept development and product launch execution.
• Strong analytical skills to read market data, consumer research, competitor movement and business results to identify innovation approaches.
• Ability to mine consumer insights, decode unmet needs and translate observations into clear
innovation territories, product ideas and concept directions.
• Strong ideation and concept development capability, including crafting propositions, benefit
hierarchy, reasons-to-believe, variant architecture and consumer experience.
• Good understanding of product development with R&D, including formula direction, ingredient
stories, sensorial cues, packaging requirements and technical feasibility.
• Experience in consumer validation, concept testing, product testing and learning synthesis to refine ideas into commercially viable product propositions.
• Solid project management discipline to manage timelines, Stage-Gate deliverables, risks, cross-
functional alignment and product-readiness requirements.
• Strong stakeholder management and influencing skills to work effectively with Brand, R&D, Supply
Chain, Procurement, Finance, Manufacturing and external partners.
• Entrepreneurial mindset with curiosity, problem-solving ability, attention to detail and strong
communication skills to turn early ideas into actionable innovation projects.