Brand Lead - Vietnam Market

1. Role Summary
We are looking for a Brand & Marketing Lead to drive and elevate our brand performance in Vietnam - a high-volume, high-visibility market where flagship Vet products are among the top-selling SKUs.
This role is designed for a senior brand professional who already has experience leading a small team and is ready to take end-to-end ownership of brand execution, creative direction, and brand risk awareness.
The Brand Lead will lead by expertise, guide a small local team, and work closely with regional and global stakeholders to ensure strong brand consistency, relevance, and resilience in a fast-moving FMCG environment.
2. Key Responsibilities
Brand Strategy & Positioning
Develop and refine brand guidelines to align with company values, ensuring consistency across all touchpoints.
Shape brand positioning based on market trends, consumer insights, and competitive landscape.
Oversee brand messaging to ensure it resonates with target audiences, fostering brand loyalty.
Multichannel Brand Execution
Manage and execute brand strategy across multiple channels, including digital, retail, social media, and offline activations.
Drive initiatives to increase brand awareness and preference, ensuring brand consistency across different platforms.
Track and optimize brand health metrics (brand awareness, perception, engagement).
Collaboration & Campaign Management
Work closely with commercial teams to integrate branding efforts into sales-driven campaigns and activations.
Support new product launches with compelling brand stories and campaign strategies.
Balance commercial objectives with long-term brand positioning to sustain brand equity.
Team Leadership & Optimization
Lead and manage functional teams, including content, media, and creative teams, to achieve branding objectives.
Foster a productive and creative work environment, ensuring alignment between teams for maximum efficiency.
Oversee external agencies and vendors to maintain high-quality brand communications.
3. Requirements
Vietnamese citizen.
3-5 years of experience in brand or marketing roles, preferably within FMCG or consumer brands.
Strong experience in brand campaign execution and IMC, with clear ownership of outcomes.
Good understanding of brand management in high-volume, high-visibility markets.
Exposure to or involvement in issue handling, sensitive communications, or brand risk situations is a strong advantage.
Creative mindset with strong execution discipline.
Confident working independently while collaborating across teams.
Fluent in English; comfortable working with regional and global stakeholders.
Proactive, resilient, and comfortable working in fast-paced environments.
This role requires the use of a personal laptop for daily work activities
4. Why Join Petour?
Top 1 pet brand in Vietnam and top 1 in SEA online.
Own branding in one of the most important markets within the group.
Work on a brand with real scale, strong sales momentum, and high consumer attention.
Dynamic environment with room for creativity, learning, and impact.
Competitive compensation and exposure to regional brand projects.
Attractive salary with a performance review every 12 months.
24 days of annual leave plus 24 remote-working days per year.
Working hour:
9AM to 5.30PM, lunch break from 12PM to 1.30PM - Monday to Saturday (WFH on Saturday)
Location:
72 Cu Loc, Thanh Xuan, Hanoi