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Việc làm nổi bật

Brand Manager, FEM

CÔNG TY TNHH KIMBERLY-CLARK VIỆT NAM

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 15/07/2023

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Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:

Việc làm Brand Manager

Brand Manager, FEM

Mô tả công việc

Your Job:

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

Due to internal move, In your role as Brand Manager, you'll help us deliver better care for billions of people around the world.

About Us:

People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.

Kimberly-Clark proudly leads the way in providing better care for a better world.

Led by Purpose. Driven by You.

Position Purpose

The Brand Manager is primarily responsible for the execution and review of Brand Marketing strategies and programs for multiple brands and GBAs that will:

Develop and grow brand equity and market share.
Deliver category business objectives through the creation of demand at Point-of-Purchase.

This position reports to the Marketing Manager and has 1-3 direct reports.

Expectations

Business Objective Delivery

Financial Targets - Delivery of the Budget and Target metrics of the assigned brand and GBA (e.g. Net Sales, Gross Margins, and Operating Profit).
Market Share Targets - Determine and deliver market share targets for individual brands.

Brand & Consumer Interface

Brand Operating Plan (BOP) - Lead development of sub brand BOPs and provide input to the category BOP. Lead the team to execute strategies and tactics based on approved resources.
Brand Equity - Deliver Brand Equity targets in line with the BOP.
Consumer Insights - Identify and execute the category learning plan to address consumer knowledge gaps and provide inputs to the Sector Team on regional projects.
Communication Strategy - Execute and review the local communication strategy to support the BOP and provide inputs to the Sector Team for the regional communication strategy.
Media Strategy, Planning and Execution - Develop and manage the execution of Brand media strategies with the Media Agency.
Consumer Promotions - Develop and execute Consumer Promotion programs for each brand to achieve sales and equity KPIs.
Communication Material Development - Develop and manage local communication materials to support advertising (ATL and BTL) campaigns with creative agencies. Provide category and/or brand inputs for regional led campaigns.
Advertising & Consumer Promotion Budget - Manage Advertising and Consumer Promotion Budget for assigned brands.
Consumer Response - Review monthly consumer feedback data and take appropriate actions in a timely fashion.

Product

Product Development - Provide market-specific consumer insights as inputs to the Sector and/or country innovation plan. Provide management oversight for the launch of product innovations.
SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the Sector Team to achieve optimum mix. Manage the number of SKUs to achieve SKU proliferation targets.
Pricing Execution - Develop and execute price increase/decrease plans based on the pricing strategy and BOP.
Packaging Development - Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team. Lead the local execution of regional packaging and country led products.
Quality - Communicate any quality issues to the P&TD and Sector Teams on a timely basis.

Qualifications/Education/Experience Required

A minimum of bachelor's degree preferably in Business Management/Marketing, and at least 4 years' exposure to brand marketing in the FMCG industry.
Experience in a management position (i.e. handling a portfolio of brands or customers of magnitude) is preferred.
He/she should have good knowledge of brand development and consumer goods industry dynamics
Proficiency in MS Office tools, Advisor of Nielsen and PC-based applications is also necessary.
Fluently in English & Vietnamese communication.

About You:

You're driven to perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You are a people leader; you bring froward your great communication, leadership as well as stakeholder management skills and apply your commercial and analytical acumen towards achieving the results.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

What's on offer:

Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more.

To Be Considered:

Click the Apply button and complete the online application process. A member of our Talent Acquisition team will review your application and will be in contact with additional information accordingly.

In the meantime, feel free to browse our website for additional information on our company, brands and culture - Kimberly-Clark Corporation.

Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA!

Kimberly Clark is proudly ranked by Forbes as 'World's Best Employer' 2021, 2022!

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This role is available for local candidates already authorized to work in the role's country only. K-C will not provide relocation support for this role.

Địa điểm ưu tiên

Việt Nam - Thành phố Hồ Chí Minh

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Ngày hết hạn: 15/07/2023
Thu nhập: Thỏa thuận

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Kimberly Clark là tập đoàn đa quốc gia của Mỹ, được thành lập năm 1872 tại Hoa Kỳ, với hơn 57,000 nhân viên toàn cầu. Chúng tôi luôn tự hào với một đội ngũ nhân viên luôn làm việc với tất cả sự đam mê. Chúng tôi không chỉ mang đến những cơ hội phát triển nghề nghiệp của bạn thông qua những công...

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