Brand Manager (Foods)

Mô tả Công việc
Analyze market situations, internal sales performance, consumer insights, market trends, and competitors' movements... to identify brand opportunities and issues, and understand unmet needs for brand planning.
Lead brand planning and execution, strong management for BTL activities to ensure excellent execution.
Get closed to customers/consumers via frequent market visits.
Lead cross functions (R&D, production, supply chain, purchasing, sales, trade marketing) to run NPD process: new product concept development and testing, packaging design & testing, sales forecasting, new product launching, sales briefing/ training, stock management, and sales movements... to ensure the success of the launch.
Management of marketing budgets within agreed targets.
Other tasks assigned by the MKT manager.
Analyze market situations, internal sales performance, consumer insights, market trends, and competitors' movements... to identify brand opportunities and issues, and understand unmet needs for brand planning.
Lead brand planning and execution, strong management for BTL activities to ensure excellent execution.
Get closed to customers/consumers via frequent market visits.
Lead cross functions (R&D, production, supply chain, purchasing, sales, trade marketing) to run NPD process: new product concept development and testing, packaging design & testing, sales forecasting, new product launching, sales briefing/ training, stock management, and sales movements... to ensure the success of the launch.
Management of marketing budgets within agreed targets.
Other tasks assigned by the MKT manager.