Brand Manager - Innovation

Role purpose and responsibility:
• The role will be responsible for driving innovation, overseeing the development of new products, and ensuring the seamless integration of the launching process among global & local stakeholders.
Role accountabilities
• Closely collaborate with global & local brand teams, insight teams to explore potential innovation that align with the business objective in Vietnam
• Deploy and implement the launches end to end including 6 gates: opportunity, concept, feasibility, development, commercialization, post launch
- Build P&L for possible scenarios of product
- Develop research brief & evaluate concepts
- Involve in product formula development with Global Product Development team
• Coordinate with other departments with RA, Supply Chain team in Vietnam site to ensure alignment and integration of the new product development process into the mass manufacturing.
• Identify the potential risks and develop mitigation plan to address any issues that may arise during the preparation of the launch
• Foster a culture of creativity, collaboration, and continuous improvement.
• Maintain strong relationships with key partners, suppliers, and internal customers.
• Communicate progress and updates to senior management and other relevant parties.
• Ensure all new products meet quality standards and regulatory requirements.
• Implement and maintain robust quality control processes.
• Conduct risk assessments and develop mitigation strategies.