Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:
Mô tả công việc
Take ownership on the marketing activities of the targeted segment including:
1. Recommend and Asist Marketing manager to establish the Sub-segment Marketing 3-year. Propose and manage sub- segment's annual strategy to maximize product/brand appeal to target customers.
2. Develop and manage MARCOM plan for the assigned segments and brands including integrated marketing activities:
- Develop integrated mar-com strategy and monitor, manage execution plan to achieve business objective and segment's KPI.
- Innovative contents on om-ni channels to nurture relationship with stakeholders across value chain (Project owner, Architect, Contractor, Direct customer)
- Engagement activities to convert from Cold lead to Hot lead (online engagement, learning trip, meeting & workshop, sport events, brand/product related events, sponsorship...)
- Continuous explore and propose new initiatives to achieve marketing 5A objective toward customer (Awareness, Appeal, Ask, Act, Advocacy)
- Sustain and expand public relations with relevant partners, associations, agencies... to develop new initiatives, ideas and programs to connect with customers/ project owner of key focus industries.
- Support AEC accounts for Mar-com engagement activities.
- Support corporate branding activities in terms of E, S, G
3. Build up strategy including 4P matrix and implement the plan for market expansion, market penetration and market diversification (channel development) of the sub-segment.
4. Monitoring sub-segment's product performance and directing product and/or marketing adjustments when needed (innovation, communication plan, value proposition, market offers...)
5. Monitoring customer data acquisition, developing journeys/experiences for targeted customers and implement the CRM campaigns on omni channels
Yêu cầu
• Bachelor's degree in business or Marketing
• Tertiary qualification in Marketing or equivalent professional experience
EXPERIENCE REQUIRED:
• Minimum 02-year experience in similar position
• Experience in working with MNC
• Segment/Brand's integrated MARCOM strategy and operation management on omni channel
• Customer's engagements experiences (both online and offline)
Competencies:
• Strong analytical skills, strategic thinking, and creative problem solver.
• Result orientation, high accountability and proactive.
• Out-of-the box thinking.
• Strong interpersonal skills - a proven ability to lead without direct authority in a complex matrix organization while remaining a great team player (Especially requires communicate with sub-segment leaders on matters of required marketing campaign.)
• Highly motivated and proactive, with the ability to confidently lead projects to completion.
• Excellent English skill, both verbal and written
Quyền lợi
Competitive salary vs the market & all the benefit programs entitled to NS BlueScope VN
Opportunities to be trained in professional environment to maximize your potentials
Career development within the organization
Thông tin khác
Ngày Đăng Tuyển
14/06/2023
Cấp Bậc
Trưởng phòng
Ngành Nghề
Xây dựng, Marketing, Sản phẩm công nghiệp
Kỹ Năng
Branding, Brand Marketing, Brand Management, Marcom, Marketing và Branding
Ngôn Ngữ Trình Bày Hồ Sơ
Tiếng Anh
Thông tin chung
- Ngày hết hạn: 14/07/2023
- Thu nhập: $1200 - $1500
