Mô tả Công việc
Develop and execute annual and quarterly
brand marketing strategies aligned with business goals and student acquisition targets.
Plan and manage integrated marketing campaigns, including brand positioning, key messaging, content strategy, and multi-channel communications.
Ensure consistent brand identity, messaging, and customer experience across all marketing and communication channels.
Collaborate with creative, content, digital performance, media, and
telemarketing teams to deliver effective and impactful marketing campaigns.
Oversee the development of high-quality, engaging, and performance-driven content across platforms such as TikTok, Instagram, YouTube, and LinkedIn.
Drive the adoption of AI-powered tools to improve content production efficiency, personalization, and scalability.
Coordinate cross-functional teams and stakeholders to ensure campaigns are delivered on time, within scope, and aligned with brand objectives.
Monitor and optimize key marketing KPIs, including brand awareness, engagement, lead generation, conversion, and student enrollment performance.
Analyze campaign performance, customer behavior, and marketing data to improve ROI and support business growth.
Stay informed about market trends, customer insights, and competitor activities to strengthen brand positioning and enhance marketing effectiveness
Yêu Cầu Công Việc
Minimum Education Requirement:
Bachelor's degree in marketing, Communications, Business, or a related field.
A master's degree or professional certifications (e.g. CIM,
Digital Marketing Institute) is an advantage.
Formal training in brand strategy, content marketing, or digital media is a strong plus
Bilingual fluency in Vietnamese and English, with outstanding communication and storytelling skills in both languages
Minimum Relevant Experience:
Minimum 7 years of progressive experience in brand marketing, content strategy, or integrated marketing roles, preferably within consumer-facing industries (education or lifestyle sectors are ideal).
Experience working cross-functionally with internal stakeholders such as creative, content, and digital teams to drive alignment and deliver marketing initiatives. The ability to lead through influence in a matrix or shared-services environment is highly valued.
Proven track record in designing and delivering multi-channel campaigns across digital and offline platforms, with measurable business impact.
Strong understanding of the Vietnamese digital landscape and cultural dynamics influencing consumer engagement.
Hands-on familiarity with marketing tools including:
- Content management and scheduling platforms (e.g., HubSpot, CoSchedule, Click-up, or else)
- Social media and short-form content platforms (TikTok, Meta, LinkedIn, YouTube)
- Web and campaign analytics tools (Google Analytics, Meta Insights)
- AI tools for content ideation, generation, or personalization.
Required Competencies:
Strategic and structured thinker, able to translate business needs into actionable brand initiatives.
Creative mindset with high attention to content quality, visual storytelling, and audience resonance.
Commercially savvy, with a performance-oriented approach and strong grasp of ROI principles.
Strong interpersonal skills with the ability to influence and align stakeholders across functions.
Agile, resourceful, and eager to experiment with new tools, formats, and technologies.
Passionate about education and committed to contributing to meaningful learner outcomes.