Brand Marketing Associate

About The Role
We are looking for a dynamic Brand Marketing Associate who thrives at the intersection of creativity, analytics, and execution. This role will support the growth of multiple F&B brands under Eclectique Concepts through digital marketing, performance tracking, and campaign execution.
This is not just a social media role - it is a strategic brand-building position.
Key Responsibilities📈 Brand & Campaign Management
Plan and execute marketing campaigns across Meta, Google, TikTok, and marketplace platforms
Coordinate photoshoots, content creation, and influencer collaborations
Develop monthly marketing calendars and promotional strategies
Manage event marketing for nightlife and dining concepts
📊 Data & Performance Tracking
Monitor KPIs: ROAS, campaign performance, footfall, AOV, conversion rates
Analyze Foodpanda, Grab, Deliveroo dashboards and marketplace analytics
Prepare weekly and monthly performance reports for leadership
Support revenue optimization initiatives
🤝 Cross-Functional Coordination
Work closely with operations, chefs, bar teams, and external agencies
Support brand launches and new concept rollouts
Assist in loyalty program and digital asset development initiatives
Requirements
1-3 years experience in marketing (F&B preferred but not mandatory)
Strong understanding of digital marketing platforms
Comfortable working with Excel/Google Sheets for data analysis
Creative mindset with structured thinking
Strong written and verbal communication skills
Preferred
Experience in hospitality/nightlife marketing
Basic graphic or Canva skills
Understanding of paid ads and performance marketing
What We Offer
Exposure to multiple F&B brands
Direct mentorship under senior leadership
Opportunity to work on brand launches and strategic growth initiatives
Fast-growth environment with high ownership