Brand Marketing Intern

Get to Know the Team:
At our core, we are a lifestyle platform operating on a two-sided ecosystem: seamlessly connecting diners with premium culinary experiences while providing smart technology solutions to help F&B partners optimize revenue and customer management.
This role is centered on building and developing the brand foundation from the ground up. You will directly establish our core positioning, create a unified visual and content language, and shape how thousands of users perceive and explore our digital space every day.
You will join a team of trend-sensitive enthusiasts who believe growth happens at the intersection of data, aesthetic intuition, and aggressive execution. We move fast, test constantly, and turn insights into high-impact campaigns. If you want your work to leave a tangible mark on the F&B community, this is the place for you.
Get to Know the Role
1. Brand Strategy & Social Planning
Identify Growth Drivers: Analyze F&B market trends, Gen-Z behaviors, and the competitive landscape to uncover new acquisition opportunities.
Strategic Planning: Build a clear value proposition, core messaging, and a sharp content calendar across social platforms (Facebook, Instagram, TikTok) to establish brand awareness from day one.
2. Communication & Visual Identity
The Communication Bridge: Align product development with marketing activities, ensuring our external communication reflects the app's core values and the user's lifestyle needs.
Brand Stewardship: Maintain and strictly enforce the platform's aesthetic standards (modern, sophisticated, minimalist) across all communication touchpoints.
360° Campaign Management: Lead the entire process from strategy and messaging to channel selection, execution, and content optimization.
3. Project, Budget & Performance Management
Project Ownership: Take full responsibility for Brand Marketing campaigns-specifically our upcoming Launch Campaign-from ideation to final results, managing scope, timelines, and risks.
Resource Optimization: Manage media budgets to ensure efficient allocation and a clear ROI.
Performance Evaluation: Monitor social metrics (Reach, Engagement, CTR), evaluate results, and translate data into actionable recommendations to improve brand positioning.
4. Stakeholder Management
Cross-functional Collaboration: Work closely with internal teams (Product, UI/UX Design) and external partners (high-end restaurants and cafes) to ensure seamless co-branding campaigns that maintain brand integrity and hit business targets.
What We're Looking For
Experience: 0-2 years in Brand Marketing, Social Media, or Content Creation. (Experience in tech startups, mobile apps, or the F&B/Lifestyle sector is a significant plus).
Management Skills: Exceptional organizational and project management abilities.
Strategic Mindset: Ability to identify brand growth opportunities and translate insights into compelling messaging and practical growth hypotheses.
Trend Leader: You are a "trendsetter" or "trend-sensor" who quickly catches new movements and maintains a strong connection with the community.
Job Types: Full-time, Part-time
Application Question(s):
Given our startup model blends equity with a base salary, what is your expected monthly cash compensation (in VND)?
Location:
Thành phố Hồ Chí Minh (Preferred)
Work Location: Hybrid remote in Thành phố Hồ Chí Minh