Brand Marketing Manager

According to Decree No.13/2023/ND-CP on protecting personal data ("PDP"), Home Credit Vietnam would apply "Personal Data Processing Agreement" with all candidates to ensure compliance with the decree.
By submitting this application to Home Credit Vietnam Finance Company Limited through Joboko, you agree to allow Home Credit to proceed your provided information in accordance with Personal Data Processing Agreement that you have read, fully understood and agreed to the entire content at link [protected info]
KEY RESPONSIBILITIES
- Strategy Development: Own, develop and manage the brand marketing strategies in order to establish strategic direction and positioning for Home Credit.
- Brand Campaign Planning & Execution:
+ Lead, formulate and build campaign proposal, present and supervise team to execute marketing activities to support the business goals.
+ Collaborate with ESG, PR, Growth MKT and other stakeholders to ensure effective communication of the focused brand activities, especially for new company initiatives.
- Brand Identity Management:
+ Ensure that all marketing materials adhere to these guidelines for a cohesive and recognizable brand presence.
+ Collaborate with relevant departments to execute the campaigns, while complying with internal/external audit compliance.
- Brand Monitoring and Analysis: Closely work with the Research team. To track the performance of all brand marketing campaigns, make sure all Brand Health Scores KPIs are achieved.
- Budget management: Manage budgets for brand initiatives, ensuring that resources are allocated effectively to achieve KPIs.
- People management: Manage Brand MKT & Content MKT team to deliver all Brand & Products MKT content/brand activities for Home Credit activities.
- Other related duties requested by Line manager.