Brand Marketing Manager

ABOUT HAN GROUP
Established in 2015 with a humble nightclub in Hanoi, Vietnam, Hoang An Nhien Group aspires to lead the lifestyle scene in Asia. Today, we dominate Vietnam's nightlife sector and have expanded to encompass F&B, luxury retail, and wellness with 4000+ employees across Ha Noi, Da Nang & Ho Chi Minh city. At Hoang An Nhien, we value innovative ideas and the transformative power of youth. Join our passionate team and experience a culture that values individual growth and contributions.
RESPONSIBILITIES:
Reporting to the Group Marketing Manager, responsibilities and essential job functions include but are not limited to the following:
Planning Marketing Strategy
Implement a strategic integrated marketing communications plan following correlating budget.
Manage & monitor communication channels to promote existing products and services
Develop advertising opportunities on ON and OFF channels
Content Marketing
Lead brand's content team
Managing digital marketing and social media activity across various platforms, including content and advertising tools
Analyze advertisement results comparing to KPI.
Brand Management & Awareness
Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand
Keep current with marketing trends
Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings
Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives
Customer Engagement & Event
Lead event team
Facilitate customer engagement and retention on-site through marketing channels (eg. tactical offers) to improve brand loyalty, expand outreach, visibility and value.
Plan & execute monthly event plan for outlet.
Support the Operations team in managing guest experience on-site during events.
Respond to media or customer queries/complaints as well as host special events.
What to expect
You'll be busy working to tight deadlines and juggling multiple projects. This high- pressure environment can be stressful at times.
The role is office based but you will be expected to network and socialize regularly with clients and attend a range of industry events and exhibitions.
The environment is young, dynamic, and increasingly multicultural. It's a work-hard, play-hard culture.
QUALIFICATIONS:
Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent.
At least 3 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
Proven track record as managing brand.
Has a genuine interest and knowledge of the food and beverage or entertainment industry.
Strong network of connections is an asset
Self-motivated, creative flair, eye for detail and resourceful
Strong project management skills
Excellent communication skills. Able to think and write strategically
Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
Those who embody the culture of the brand
Youthful and energetic and people-minded individuals with a can-do attitude
Good technical knowledge of available standards, methods, tools and applications.
The ability for creative ideas & treatments for online content in multi-channel campaigns.
Speak English as a native is a big plus
Compensation & Benefit:
Join one of Vietnam's leading and most reputable companies in the lifestyle industry.
Work with a young, dynamic, and creative team.
Annual salary reviews based on individual performance.
13th-month salary, subject to the company's business performance.
12 days of annual leave.
Year-end bonus.
Social insurance contributions based on 100% of the salary.
Gifts on public holidays and special occasions, including Lunar New Year.
OTHER INFORMATION
Working Hours: Monday to Friday, 9:00 AM - 6:00 PM
Work Location: 87A Ham Nghi Street, District 1, Ho Chi Minh City, Vietnam