Brand Strategy Manager

RMIT Vietnam is seeking a Brand Strategy Manager to shape and strengthen our brand presence in the Vietnam market. This role will lead strategic brand planning, guide integrated campaigns and communications, and ensure every audience touchpoint reflects a clear, consistent and compelling RMIT brand experience.
Expected start date: at the earliest available opportunity.
WHY JOIN RMIT VIETNAM?
At RMIT Vietnam, international exposure meets real-world impact through strong industry and government collaboration. Working at RMIT means building a meaningful career while creating impact in a high-performing environment.
Further insight into our mission, impact and global connections is available in the RMIT Vietnam Profile.
WHAT WE OFFER
- Competitive remuneration VND package for candidates.
- 13th month Tet bonus
- Private Health insurance for you and your family, plus Personal Accident Insurance
- Generous annual leave, career leave, volunteer leave and public holidays (Christmas and Tet Holidays)
- Professional development and career advancement
- Access to state-of-the-art facilities and resources
- A vibrant and diverse campus life and more!
POSITION SUMMARY
The Brand Strategy Manager is responsible for leading strategic brand planning and brand development initiatives that strengthen RMIT Vietnam's market positioning, brand equity and audience engagement. The role independently develops short-term and long-term brand strategies, communication directions and brand initiatives based on market understanding, audience insights and business objectives, while ensuring alignment with the overarching global brand framework.
Working closely with internal and external stakeholders, the position drives the strategic development of integrated brand campaigns and communication initiatives across the Vietnam market.
The role also acts as a key brand steward for RMIT Vietnam, ensuring consistent, high-quality and strategically aligned brand experiences across all audience touchpoints.
KEY ACCOUNTABILITIES SUMMARY
Strategic Brand Planning & Development
- Lead the development of brand strategies aligned with business priorities, market opportunities and audience insights
- Independently develop strategic brand recommendations, communication directions and brand initiatives that strengthen RMIT Vietnam's market leadership and long-term brand equity
- Identify market opportunities, audience trends and competitive insights to proactively shape brand initiatives and communication priorities
- Develop audience brand communication frameworks across different stakeholder groups within the university to ensure brand messaging is effectively embedded and deliver a consistent brand experience
- Develop consumer portraits to support effective brand planning and communication development
Brand Campaign Strategy & Leadership
- Lead local brand planning and development of integrated brand campaigns for the Vietnam market while ensuring alignment with the overarching global brand framework
- Translate local market insights, audience understanding and business objectives into compelling campaign strategies and communication concepts
- Develop clear strategic and creative briefs for agencies and internal teams and lead them to deliver high quality execution aligned with brand objectives
- Work with internal Marketing and Market Intelligence team to evaluate campaign effectiveness and brand performance to inform optimization and future planning
Brand Governance & Stakeholder Influence
- Govern the RMIT brand across Marketing-owned and broader University communication channels to ensure consistency and compliance with brand guideline & standards
- Provide strategic consultation and recommendations to stakeholders within the University for brand-related enquiries
- Influence stakeholders through strong strategic rationale, audience understanding and brand thinking to achieve aligned and effective brand execution
- Work closely with internal creative, digital and content teams to ensure integrated and consistent audience experiences across all touchpoints
Other duties commensurate with the scope of the role