Branding & Communication Supervisor

1. Job summary
Responsible for planning, implementing, and optimizing digital communication campaigns, advertising, cross-platform content to promote brand image and products.
This position also manages the production of in-depth market materials, supports event organization, and effectively coordinates with service providers/freelancer according to company procedures.
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2. Key Responsibilities
- Planning and producing content (articles, images, videos, scripts, press releases) with designer/ agency/ supplier across all of the company's digital channels (Meta, Website, YouTube, TikTok, Zalo OA) - aligned with the strategic business direction of each product and region.
- Develop, setting up and running advertising campaigns/ online promotional programs for products across social and digital channels (Meta, TikTok, Google, Zalo Ads). Measure performance of online campaign also performance of O2O of online promotion, prepare periodic reports, from that analyze, find out insights, solution & process improvements performance.
- Be ready to travel across Central and Southern Vietnam to survey construction sites, dealers and building material stores; film, photograph and interview homeowners, contractors and dealers to collect real footage and stories for communication content.
- Prepare, organization and execution of events, customer conferences, technical seminars and brand activations at points of sale.
- Paper work: Process payment claims for promotions/rewards related to digital activities. Source, evaluate, negotiate with and manage vendors for communication services, printing, film production and event organization; complete all procurement procedures per company process.