Branding ExecutiveCÔNG TY TNHH SIAM CITY CEMENT (VIETNAM) (INSEE)

Mô tả Công việc
1. Develop and Execute Marketing & branding campaign for Bulk
Conduct customer conversations or analysic customer voice together with market insights to understand customer pains & gains
Propose branding and marketing campaigns/projects to develope brand value propositions for MBD segments
Devise and execute compelling value propositions that directly cater to the distinctive needs of MBD customers.
Project Management: Ensure effective project management throughout the execution of the marketing strategy, maintaining a clear plan and timeline to meet performance expectations.
Execute branding & marketing plan to ensure the project performance & time management as expected
Perfomance assessment and making report for high management to update and track performance
Develope initiative ideas to contribute to develop INSEE brand
Ensure brand complience for all branding materials/ assets
Team Collaboration and Cross-Function Communication: Collaborate seamlessly with cross-functional teams, ensuring a cohesive approach to strategy implementation with effective communication
2. Customers engagement
Identify emerging trends, technologies, and opportunities in marketing that can be leveraged to create value propositions that meet customer insights for each customer segments.
Collaborate and influence cross-function to generate innovative product and service concepts, campaign ideas, and customer engagement strategies that align with customer preferences.
Develop and execute a customer engagement strategy that includes regular communication and touchpoints.
Serve as the primary point of contact for key customer accounts, understanding their needs and ensuring their satisfaction.
Collect and analyze customer feedback through surveys, interviews, and other channels to identify opportunities for improvement.
Create and manage customer engagement programs, including loyalty initiatives, referral programs, and feedback loops.
Monitor customer satisfaction metrics and KPIs, reporting insights to senior management.
Develop and maintain a deep understanding of our products and services to effectively address customer inquiries.
Provide training and guidance to customer-facing teams to ensure consistent and positive interactions with clients.
Collaborate with external partners, agencies, and vendors to explore and implement innovative marketing solutions that resonate with our target audiences.
Stay up-to-date with industry trends, best practices, and emerging technologies/creative initiatives in marketing and customer insights
3. Develop and Execute Marketing & branding campaign for CONWOOD
Study thorough research/customer insights to identify and cultivate effective branding campaign as well as channel approaches for CONWOOD
Propose and actively support the implementation of new initiatives designed to elevate and refine branding activities.
Contribute to the continuous development and enhancement of branding campaigns.
Executing customer engagement activities for CONWOOD customers in WSL & RTL layers
Planning and executing for social and digital communication plan for CONWOOD
Conduct customer conversations or analysic customer voice together with market insights to understand customer pains & gains
Propose branding and marketing campaigns/projects to develope brand value propositions for MBD segments
Devise and execute compelling value propositions that directly cater to the distinctive needs of MBD customers.
Project Management: Ensure effective project management throughout the execution of the marketing strategy, maintaining a clear plan and timeline to meet performance expectations.
Execute branding & marketing plan to ensure the project performance & time management as expected
Perfomance assessment and making report for high management to update and track performance
Develope initiative ideas to contribute to develop INSEE brand
Ensure brand complience for all branding materials/ assets
Team Collaboration and Cross-Function Communication: Collaborate seamlessly with cross-functional teams, ensuring a cohesive approach to strategy implementation with effective communication
Identify emerging trends, technologies, and opportunities in marketing that can be leveraged to create value propositions that meet customer insights for each customer segments.
Collaborate and influence cross-function to generate innovative product and service concepts, campaign ideas, and customer engagement strategies that align with customer preferences.
Develop and execute a customer engagement strategy that includes regular communication and touchpoints.
Serve as the primary point of contact for key customer accounts, understanding their needs and ensuring their satisfaction.
Collect and analyze customer feedback through surveys, interviews, and other channels to identify opportunities for improvement.
Create and manage customer engagement programs, including loyalty initiatives, referral programs, and feedback loops.
Monitor customer satisfaction metrics and KPIs, reporting insights to senior management.
Develop and maintain a deep understanding of our products and services to effectively address customer inquiries.
Provide training and guidance to customer-facing teams to ensure consistent and positive interactions with clients.
Collaborate with external partners, agencies, and vendors to explore and implement innovative marketing solutions that resonate with our target audiences.
Stay up-to-date with industry trends, best practices, and emerging technologies/creative initiatives in marketing and customer insights
Study thorough research/customer insights to identify and cultivate effective branding campaign as well as channel approaches for CONWOOD
Propose and actively support the implementation of new initiatives designed to elevate and refine branding activities.
Contribute to the continuous development and enhancement of branding campaigns.
Executing customer engagement activities for CONWOOD customers in WSL & RTL layers
Planning and executing for social and digital communication plan for CONWOOD