Business Development Executive

ON25 Network is a leading content marketing, affiliate marketing, and eCommerce solutions provider in Vietnam, helping brands accelerate growth through content, creators, and commerce. Guided by the vision "Where Culture Drives Commerce," ON25 operates at the intersection of culture, entertainment, and business, delivering integrated solutions that drive brand awareness, engagement, and measurable sales performance. With expertise in premium content production, influencer and affiliate marketing, livestream commerce, and end-to-end eCommerce operations, ON25 empowers brands to connect with consumers through impactful storytelling and data-driven execution.
Backed by a strong network of creators, partners, and commerce specialists, ON25 is shaping the future of social commerce in Vietnam.
Role Description
Business Development (BD)
Understand clients' business objectives, product portfolios and target customers to propose suitable social commerce solutions, including Livestream, Affiliate, KOL/KOC Booking, Video Affiliate and bundled services.
Develop tailored commercial proposals and service packages based on clients' objectives, campaign requirements and budgets.
Present proposals, negotiate commercial terms and close deals/contracts with brands.
Build and maintain strong relationships with brands and partners; proactively identify upselling, cross-selling and business expansion opportunities.
Monitor market and platform trends (TikTok Shop, Shopee, etc.) to identify new business opportunities and propose new sales models, service packages and partnership approaches.
Account Management (Account)
Manage client projects from kick-off to completion, ensuring deliverables, timelines and committed KPIs are achieved.
Track and analyze key performance metrics such as GMV, NMV, orders, AOV, conversion rate, commission, ROAS/CIR and livestream performance to optimize campaign results.
Analyze platform, category and competitor data to identify product opportunities, content trends and growth opportunities.
Plan and coordinate Livestream, Affiliate, KOL/KOC and Video Affiliate activities in line with client objectives and platform opportunities.
Monitor project revenue, costs, margin and P&L; coordinate reporting, reconciliation, acceptance and payment-related processes.
Work closely with internal teams including KOL/KOC, Creator, Livestream Operation, Content, Creative, Planning, Finance and Legal to ensure smooth project execution.
Proactively identify project issues and propose solutions to improve performance, operational efficiency and client satisfaction.
Maintain long-term client relationships and identify opportunities to renew, expand or develop new projects.
Qualifications
At least 2 years of experience in Business Development, Account Management, Key Account Management, E-commerce, B2B Sales, or related roles within e-commerce, social commerce, MCN, agency, or brand environments.
E-commerce savvy with hands-on experience in TikTok Shop and/or Shopee; able to navigate platform dashboards, analyze performance data, and identify product, category and market trends.
Strong understanding of key business metrics, including GMV, NMV, AOV, Conversion Rate, ROAS/CIR, Margin and P&L; able to independently manage project revenue, cost and profitability calculations.
Proven experience in preparing proposals, pitching solutions, presenting to clients and negotiating commercial terms.
Strong commercial mindset, ownership and problem-solving skills, with the ability to identify business opportunities and develop suitable solutions for clients.
Strong communication and collaboration skills; able to work effectively with cross-functional teams in a fast-paced environment.
Good English reading and communication skills for work.
What we Offer
Competitive salary with attractive performance-based bonuses and incentives.
Social insurance, health insurance, and unemployment insurance in accordance with applicable laws and company policy.
Young, dynamic and collaborative working environment where everyone is encouraged to learn, share and grow.
Fast-paced and flexible workplace with opportunities to work on diverse projects across E-commerce, Social Commerce, Livestream and Affiliate Marketing.
Learning and development opportunities through hands-on experience with real business projects and cross-functional teams.