Campaign Manager

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
About the Department
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
Job Objectives
Apply analytical thinking and knowledge of data analysis tools and methodologies and recommend actionable deliveries to improve business performance, supporting business to achieve their KPI
Understand the industry standards and practices and collaborate with relevant stakeholders to manage campaign framework with experience in Credit Card and Personal Loan as a plus
Ensure data provided for campaigns are timely and accurately provided to stakeholders
Key Responsibilities:
• Manage campaign end to end process to ensure communications are sent to the right customers at the right time with the right offer and right communication channel.
• Collaborate with stakeholders to prioritize campaigns to be run in the month.
• Build campaign tracking framework to monitor on-going campaigns.
• Conduct analysis and provided well-reasoned recommendations to amplify/modify campaigns to achieve campaign target and meet financial plan.
• Ensure campaigns are run within approved Campaign Framework.
• Enhance campaign process to fasten turn around time on campaign delivery within accepted risk and control level.
• Collaborate with stakeholders to improve customer journey.
• Identifies data patterns & trends, and provide insights to enhance business decision making capability in business planning, process improvement, solution assessment, etc.
• Translate data into consumer or customer behavioral insights to drive tarting and segmentation strategies, and communicate clearly and effective to business partners and senior leads all findings.