Campaign Optimization Specialist

About the Role
We are looking for a data-driven and execution-focused Campaign Optimization Specialist to manage and optimize promotional campaigns on our platform. This role plays a key part in driving user growth, improving conversion, and maximizing business performance through well-planned and executed campaigns.
Key Responsibilities
Campaign Planning & Execution
• Plan, execute and optimize daily promotional campaigns (Flash Sales, vouchers, discount programs).
• Lead key campaigns during special occasions (thematic campaigns, spikes, mega campaigns, holidays) to drive user demand.
• Define campaign mechanics including eligibility, benefits, and placement strategies.
Cross-functional Coordination
• Collaborate with internal teams (Business, Marketing, Product, Design) to deliver campaigns end-to-end.
• Coordinate with merchants/partners to onboard and optimize campaign participation and performance.
• Work with relevant stakeholders to set up:
- Vouchers & promotions
- In-app banners & collections
- Push notifications
- Pricing & deals configuration
Inventory & Display Optimization
• Manage and allocate in-app inventory (banner slots, collections...) aligned with GMV and business goals.
• Ensure optimal visibility of promotions to maximize traffic and conversion rate.
Performance Tracking & Optimization
• Monitor campaign performance (traffic, conversion, GMV, ROI).
• Analyze results and continuously optimize campaign mechanics and display.
• Provide actionable insights and recommendations to improve campaign effectiveness.
Creative & Content Coordination
• Support campaign visuals or collaborate with the Design team to ensure assets are:
- Engaging
- On-brand
- Conversion-driven