TRADE ASSISTANT MANAGER - SUGAR CATEGORY

About BHC
Bien Hoa Consumer (BHC) is a member of AgriS and operates as part of its Commercial Center (ComC), focusing on commercial operations, domestic distribution, international trading, and market development.
BHC brings together a diverse portfolio of Sugar and Sweetening Solutions, Coconut-based FMCG, Rice, and other value-added agricultural products, with Sugar as one of its core business categories. Working across Sales, Marketing, Supply Chain, Finance, and other functions, BHC connects products with customers across multiple channels and markets while driving sustainable business growth.
Key Responsibilities
Analyze sales, volume, and margin performance by SKU, channel, region, and customer.
Monitor distribution, assortment, product availability, sales velocity, and priority SKU penetration.
Track market trends, competitor pricing, promotions, new product launches, and key market activities.
Develop proposals and business cases for product launches/relaunches, promotions, seasonal programs, and distribution expansion.
Track new product launch milestones, stock readiness, forecasts, and execution progress.
Coordinate with Trade Operation, Activation & Visibility, and O2O teams to ensure effective program execution in line with category requirements.
Monitor program budgets and performance, and support post-program evaluation.
Review plan-versus-actual performance, identify gaps, and follow up on corrective actions.
Monitor sell-in, sell-out, inventory, availability, and sales velocity of priority SKUs.
Analyze incremental sales, budget efficiency, and category profitability to support business decisions.
Coordinate with Risk Management and relevant functions on review, control, and post-check activities.
Work with cross-functional teams to follow up on identified issues and ensure timely closure.
Requirements
Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
Minimum 1 year of experience in a similar role within FMCG.
Strong capability in sales/trade data analysis, with advanced Excel and/or Power BI skills.
Experience in Trade Marketing programs, product launches/relaunches, and distribution tracking.
Strong market and competitor analysis skills.
Good understanding of commercial and category performance.
Strong project coordination and cross-functional communication skills.
Strong attention to detail, multitasking, and problem-solving skills.
Proficiency in Vietnamese and English.
Working Information
Working Location: 63 Cao Thang Street, Ban Co Ward, Ho Chi Minh City
Working Arrangement: Monday - Friday: On-site | Saturday: Work from Home
Working Hours: [protected info]