CANON - Senior Camera Sales Executive (Channel Sales)

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1. Role & Responsibilities
The Senior Camera Sales Executive will be instrumental in driving revenue, expanding market share, and maintaining strong partnerships with our distributor and dealer network across Vietnam.
Channel Management & Business Development
• Manage and grow relationships with existing distributors, key retail chains, and independent camera dealers.
• Identify and onboard new potential channel partners to ensure optimal market coverage.
• Negotiate trading terms, rebate programs, and commercial contracts with partners in alignment with Canon guidelines.
Sales Performance & Execution
• Achieve and exceed monthly, quarterly, and annual sales targets (both sell-in to distributors and sell-out to end consumers).
• Monitor inventory levels at the distributor/dealer level to ensure healthy stock turnover and prevent stock-outs or aging inventory.
• Ensure timely collection of accounts receivable (AR) and manage credit limits for partners.
Rebate Management
• Manage dealer rebate programs in accordance with company policies and approved schemes.
• Verify dealer performance and supporting documents for rebate claims.
• Coordinate with relevant departments to ensure accurate and timely rebate processing.
• Monitor rebate expenses against approved budgets and sales programs.
• Follow up on outstanding rebate issues and resolve discrepancies with dealers.
Trade Marketing & Product Enablement
• Collaborate with the Marketing team to implement channel marketing initiatives, product launch campaigns, and promotional activities.
• Ensure excellent retail visibility by deploying and maintaining Point-of-Sales Materials (POSM) and product display zones at dealer stores.
• Conduct regular product training sessions for dealer sales staff to ensure they can confidently sell camera bodies, lenses, and accessories.
Product Training
• Schedule and coordinate product training for dealer sales staff and relevant partners.
• Schedule and coordinate product training for new products, product updates, and key product features.
• Coordinate with relevant internal teams for product training materials and technical information when necessary.
• Support product launches and new product training programs for dealers.
Market Intelligence & Reporting
• Gather and analyze market trends, consumer behavior, and competitor activities (pricing, promotions, new launches) in the Vietnamese market.
• Prepare regular sales forecasts, pipeline reports, and business reviews for regional management.
2. Job Scope
• Territory: Regional (e.g., South Vietnam) or Nationwide, requiring frequent travel to visit 30 channel/retail partners national wide.
• Product Portfolio: Full range of Canon Digital imaging products: Mirrorless Camera, Lenses accessories, Selphy Printer, Digital Video product.
• People Management: May supervise 1-3 Sales Executives, Merchandisers, or Promoters (PG/PB) deployed at key retail locations.
• Cross-functional Collaboration: Works closely with Marketing, Supply Chain/Logistics, Finance, and Customer Service teams locally.