Category Manager - Condom & Sexual Health

Reports to: Marketing Director
Workstation: Head office, 259 Tran Hung Dao, Cau Ong Lanh Ward, TP.HCM
Compensation: Negotiable
Responsible for: Act as business owner for DKT Mekong's condoms and sexual health portfolio (ie: condoms: Fiesta, OK and Kiss; and sex enhancers (ie: gel/lubricant, accessories, erectile disfunction) - owning category strategy, portfolio innovation, pricing, brand building and commercial performance across Vietnam, Cambodia and Laos.
Position Summary
This is not a traditional marketing role - the Category Manager acts as business owner for DKT's condom and sexual health portfolio, with end-to-end accountability for category strategy, brand building, innovation, pricing and profitability. Working across multiple countries and functions, the role translates consumer and market insights into profitable growth, builds strong consumer brands, equips the field sales team with marketing materials and training, and works closely with Country Managers, Sales, Supply Chain, Regulatory, Medical, Finance and external commercial partners.
Job Responsibilities
Category Strategy & Financial Ownership
• Own the regional condom & sexual health category business; develop the 3-5 year category strategy and annual operating plans.
• Deliver annual revenue, market share, gross margin and profitability targets; prioritize investment across brands, channels and countries.
• Monitor and optimize revenue, margin, marketing ROI, pricing, promotional investment and forecast accuracy; recommend interventions when performance deviates from plan.
• Identify new sources of sustainable growth, including new business models and category expansion opportunities.
Portfolio, Innovation & Brand Building
• Lead new product development, premiumization, portfolio rationalization, pricing architecture and packaging strategy; build strong business cases for innovation (ultra-thin, textured, flavoured, lubricants, wellness accessories, digital/D2C, AI-enabled engagement).
• Develop long-term brand positioning, segmentation, architecture and annual marketing calendars for Fiesta, OK and Kiss, allowing local market adaptation
• Plan and execute 360 consumer campaigns, trade promotions and events with clear, measurable objectives.
• Develop product knowledge training, brochures and POS/merchandising materials, and equip the sales team to use them consistently.
• Partner with Media & Communication teams and agencies across digital, social, print, outdoor, TV and radio.
Commercial & Channel Development
• Partner with Country Managers and distributors on route-to-market strategy across Pharmacy, Modern Trade, Traditional Trade, E-commerce, Quick Commerce and institutional channels (universities, hotels, entertainment venues, corporate).
• Improve distribution, shelf visibility, category management and trade investment effectiveness.
Consumer & Market Intelligence
• Serve as the organization's category expert - lead consumer research, shopper insights, competitive intelligence, pricing analysis and trend monitoring; translate insights into actionable business opportunities.
Supply Chain & Cross-Functional Leadership
• Partner with Supply Chain to improve forecast accuracy, reduce stock-outs and expiry, and support demand planning.
• Coach and develop team members for higher responsibilities; lead category initiatives across Marketing, Sales, Finance, Regulatory, Medical Affairs and Country teams, influencing without direct authority.
• Represent DKT as a category thought leader with retailers, agencies, healthcare professionals, universities and NGOs to build strategic partnerships.