Brand Marketing Manager (Corporate Branding & Communications)

• Develop and own OnPoint's brand strategy - defining positioning, key messages, and brand architecture that clearly articulates what OnPoint stands for and why it matters to brand partners, talent, and the market.
• Build and maintain OnPoint's USP framework: translating the company's end-to-end e-commerce capabilities, AI-native approach, regional scale, and proven brand portfolio into compelling, differentiated claims that hold up under scrutiny.
• Establish OnPoint's brand guidelines - visual identity standards, tone of voice, and messaging framework - and enforce consistency across all internal and external touchpoints.
• Define and track brand health metrics (awareness, credibility, perception) among target audiences: brand partners, prospective talent, industry media, and investors.
• Drive OnPoint's visibility in industry media, trade publications, and e-commerce/marketing forums; manage relationships with journalists, editors, and industry associations across Vietnam and SEA.
• Develop thought leadership content - market reports, whitepapers, event keynotes, and data-backed insights - that position OnPoint as the authority on e-commerce enablement in Southeast Asia.
• Build and grow OnPoint's professional presence on social platforms, LinkedIn and relevant B2B channels; own the editorial calendar and content quality for all company-level communications.
• Build a robust library of case studies, client success stories, and performance proof points that make OnPoint's impact tangible and sales-ready; partner with Commercial team to embed these into pitches and proposals.
• Plan and execute brand campaigns that bring OnPoint's capabilities to life for a B2B audience - including events, co-marketing with platform partners (Shopee, TikTok, Lazada), and awards/recognition programs.
• Build OnPoint's employer brand narrative - positioning the company as a destination for top e-commerce and marketing talent in SEA. Partner with HR on recruitment marketing, LinkedIn employer presence, and employer awards.
• Support OnPoint's regional expansion and M&A integration from a brand perspective - harmonizing positioning across Vietnam and Thailand markets and building a scalable brand framework for future market entry.