CHANNEL MARKETING

An experienced, hands-on professional is required to lead the development, execution, and continuous optimization of new digital sales channels. This role plays a pivotal part in expanding brand visibility, driving revenue growth, and managing multi-platform performance, particularly across e-commerce, social commerce, marketplaces, livestreaming, and affiliate networks.
* KEY RESPONSIBILITIES
* Digital channel development
- Identify, evaluate, and initiate partnerships with relevant e-commerce platforms, marketplaces (e.g., Shopee, Lazada, Tiki), social commerce platforms (e.g., TikTok Shop, Facebook Shop), affiliate networks, livestreaming platforms, and B2B platforms (e.g., LinkedIn).
- Set up and manage digital storefronts: product listings, content, categorization, pricing, and promotions.
- Optimize store presence using SEO/SEA best practices for each platform.
* Channel Operation & Sales Execution
- Execute and manage sales campaigns, including flash sales, seasonal promotions, livestreaming events, and affiliate programs.
- Optimize performance through banner placement, keyword management, promotional scripts, and conversion tracking (e.g., CTR, CR, AOV, ROAS).
* Cross-functional teamwork
- Work closely with warehouse and logistics teams to monitor inventory and ensure timely order fulfillment.
- Coordinate with customer service to handle reviews, resolve complaints, and improve buyer retention.
* Partner enablement & Training
- Develop operational guidelines, pricing policies, promotional playbooks, and content briefs for platform account managers, KOLs/KOCs, and affiliate partners.
- Host webinars, live training sessions, and distribute sales toolkits to enhance channel effectiveness.
* Performance monitoring & Optimization
- Build performance dashboards to track KPIs across all platforms (traffic, CR, ROI, etc.).
- Analyze consumer insights and propose improvements on pricing, product positioning, content strategy, and user journey.