Cluster Director of Marketing (Hanoi based)/ Giám đốc Tiếp thị (Hà Nội)InterContinental Ha Long Bay Resort & Residences

YOUR DAY-TO-DAY
Produce the Annual Marketing Plan, Marketing Budgets and Forecasts
Produce Action Plan related to the Marketing Plan to ensure Marketing Plan objectives are achieved
Provides a professional, advisory support service to the Director of Sales & Marketing
Coordinate all methods of maintaining and increasing business volume. This includes advertising, publicity, community relations, etc.
Analyzing competition's promotion efforts
Studying various reference and industry publications
Recommend to Director of Sales & Marketing the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency
Enhance the image of the hotel in the local community
Participate as an active member of the community through associations, memberships and other trade organizations
Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
Oversee the development of new MarCom strategies
Conduct market research
Work with Human Resources on manpower planning and management needs
Work with Director of Finance in the preparation and management of the Department's budget
Be responsible in keeping our property safe and secure, to participate in any hotel activity related to Fire Life safety.
Perform any other duties which may be assigned by the management from time to time.