Cluster Director of Marketing

• Lead and oversee the overall Marketing strategy across the cluster, aligned with business objectives and IHG brand standards.
• Develop and execute annual marketing plans to strengthen brand awareness, market positioning and business performance.
• Lead integrated digital marketing, social media, content, PR, communications and promotional campaigns across relevant channels.
• Develop compelling campaigns and brand initiatives to drive awareness, engagement, traffic and revenue.
• Manage the hotels' online presence, digital channels, social media platforms and content strategy.
• Build and maintain strong relationships with media, influencers, tourism organizations, travel partners and other strategic stakeholders.
• Monitor market trends, customer insights, competitor activities and campaign performance to identify new opportunities.
• Work closely with Sales and Revenue Management to develop integrated commercial campaigns and support revenue generation.
• Ensure all marketing communications and activities are consistent with IHG and Holiday Inn brand standards.
• Lead, coach and develop the Marketing team, ensuring effective planning, execution and performance.
• Manage the Marketing budget and monitor campaign effectiveness, ROI and overall marketing performance.
• Prepare regular marketing reports, performance analysis and recommendations for the Cluster General Manager and leadership team.
• Play a key role in pre-opening activities, including brand positioning, launch strategy, content development, media engagement and building market awareness for the resort.