Cluster Director of Sales & Marketing

• Lead and oversee the overall Sales & Marketing strategy across the cluster, ensuring alignment with business objectives and IHG brand standards.
• Develop and implement annual commercial plans, sales strategies and action plans to achieve revenue, occupancy, market share and profitability targets.
• Drive business development across key segments including corporate, leisure, MICE, wholesale, group and international markets.
• Develop and maintain strong relationships with key accounts, travel agencies, tour operators, DMCs, corporate partners and other strategic business partners.
• Identify new business opportunities, emerging markets and potential partnerships to strengthen the hotels' market positioning.
• Lead the development and execution of sales campaigns, promotions, digital marketing, PR and brand communication initiatives.
• Work closely with Revenue Management to optimize pricing, demand generation, channel mix and overall commercial performance.
• Monitor market trends, competitor activities, customer insights and market intelligence to identify opportunities and respond to market changes.
• Lead, coach and develop the Sales & Marketing team, setting clear objectives, monitoring performance and fostering a high-performance culture.
• Prepare and manage the Sales & Marketing budget, ensuring effective allocation of resources and measurable return on investment.
• Regularly review commercial performance, sales pipelines, account production and market segment performance, providing recommendations to the Cluster General Manager.
• Collaborate closely with Operations and other departments to ensure a seamless guest experience and consistent brand positioning.
• Play a key role in pre-opening and opening activities, including market positioning, commercial strategy, key account development, sales missions, launch campaigns and building the hotel's market presence.