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The Commercial Manager is responsible for driving top-line growth by leading the marketing department and
business development team. This role will oversee brand strategy, customer acquisition, sales initiatives, and new revenue opportunities. The ideal candidate will combine creative marketing flair with strategic commercial acumen and team leadership skills.
Marketing and Brand Development
Lead the strategic development and execution of brand, digital, trade, and event marketing plans.
Build and manage the annual marketing budget.
Oversee creative content, advertising, promotions, partnerships, and product launches.
Work closely with the operations team to ensure consistency in brand experience across all venues.
Business Development and Sales Growth
Identify and pursue new business opportunities (e.g. B2B partnerships, events, product placement).
Lead the business development team to achieve revenue targets.
Drive strategies to grow retail sales (delivery, direct-to-consumer).
Develop and monitor performance KPIs and ROI metrics for sales and marketing campaigns.
Team Leadership and Cross-Functional Collaboration
Manage and mentor a team of marketers and business development professionals (6-10 staff).
Work collaboratively with the operations, brewing, and finance teams to align on business goals.
Report regularly to the CEO and contribute to executive-level strategy planning.