Commercial Project Manager - Mom & Baby & Pharmacy Channel (FMCG)

Job Purpose
The Strategic Project Manager (Commercial Project Manager - Mom & Baby & Pharmacy Channel ) drives the growth and commercial performance of the company's mega distributor partnerships - Mom & Baby and across DTR's private marketplace channels serving pharmacies and buyers. Reporting to management team, this role owns the end-to-end project lifecycle for distributor initiatives: from strategic planning and budget governance to execution, performance tracking, and risk management, ensuring these channels deliver sustainable revenue growth in line with the company's short- and long-term objectives.
Key Responsibilities
1. Strategic Channel Growth & Project Execution
Drive growth strategy execution for mega distributors - Mom & Baby and DTR private marketplace channels, in alignment with the company's short-term and long-term commercial objectives.
Independently lead key project milestones from planning through execution, ensuring on-time, on-budget delivery across cross-functional workstreams.
Communicate the company's expectations clearly to distributors regarding goals, roles, and responsibilities across relevant business areas.
Propose strategic directions and provide analysis that supports decision-making for the management team.
Support and facilitate product launches and related go-to-market initiatives across both marketplace channels.
2. Distributor & Channel Performance Management
Monitor lead pipelines and develop accurate, realistic annual budget plans; track performance against budget on an ongoing basis.
Evaluate distributor performance using clear metrics and KPIs; oversee DTR resource allocation to ensure revenue targets are met within the assigned territory/channel.
Implement sales strategies and mechanics; enforce company pricing and sales policies effectively through distributors and their marketplace platforms.
Ensure accuracy of rolling sales forecasts across a 3- to 6-month outlook.
Optimize the distribution and marketplace network - including SKU listings and pharmacy/buyer activation - to improve product availability and market access.
Build and maintain strong relationships with distributors and key marketplace stakeholders (pharmacies, buyers) within the assigned channel.
3. Commercial Governance: Budget, P&L & Reporting
Own and control the channel sales budget and trade spend, ensuring every investment delivers measurable ROI.
Identify and implement cost-efficiency and productivity initiatives without compromising growth momentum.
Analyze channel KPIs and translate data into clear performance narratives, insights, and actionable recommendations for senior management.
Prepare and deliver weekly, monthly, and periodic distributor and business review reports in a timely and efficient manner.
4. Risk, Market Intelligence & Cross-Functional Collaboration
Identify and manage risks, and resolve issues arising during distribution project implementation.
Conduct market research and analyze consumer insights to monitor distribution and marketplace trends.
Collaborate effectively with Marketing, Supply Chain, Finance, and Procurement to ensure smooth execution of channel initiatives.
5. Team Collaboration & Culture
Promote a sense of teamwork and encourage collaboration among team members, emphasizing the value of collective effort in achieving goals.
Encourage open and honest communication within the team, creating an environment where members feel comfortable sharing ideas, concerns, and feedback.
Identify individual strengths, weaknesses, and personal aspirations to support development within the team.
Key Performance Indicators (KPIs)
Revenue growth vs. target across Mom & Baby and marketplace channels
Rolling sales forecast accuracy (3-6 month outlook)
Budget adherence and trade spend ROI
Marketplace SKU listing coverage and pharmacy/buyer activation rate
On-time delivery of key project milestones
Pricing and sales policy compliance rate across distributors