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JOB PURPOSES
The Commercial Technology & Data Manager is the single point of accountability for how Commercial operates on technology and data across SEA.
This role ensures E2E Commercial processes are enabled by integrated systems, trusted data and scalable digital solutions, enabling faster execution, transparency, and better decision-making.
This role also owns Commercial data, reporting and Infocell capabilities, acting as the Commercial control tower bridging Sales, Finance and Technology, and is critical to sustaining and scaling the Simplification & Foundation transformation.
KEY ACCOUNTABILITIES
Own Commercial Technology & Systems Landscape
Act as business owner for Commercial platforms (SFA, DMS, SAP touchpoints, commercial applications)
Define roadmap and prioritize enhancements based on business value
Ensure systems reflect standardized E2E Commercial processes across Distributor, Retailer and Sales Execution, eliminating manual workarounds
Manage external technology vendors and SaaS solutions, ensuring delivery performance, roadmap alignment, cost efficiency and business value realization
Lead Data, Reporting & Infocell Hub
Own Commercial data ecosystem (master data, data warehouse, reporting layers)
Deliver one source of truth across Sales, Execution and Financial metrics
Ensure data quality, reconciliation and governance
Deliver Commercial Performance Visibility
Provide actionable dashboards and insights for Sales and leadership
Enable performance tracking across volume, execution and financial KPIs
Drive data-driven decision making across Commercial functions
Drive Digital Transformation & Product Delivery
Lead commercial digital transformation initiatives
Act as
product owner for Commercial solutions and enhancements
Deliver automation and scalable system-based improvements
Lead Commercial Tech & Data Team
Manage in-house
developers, architects, analysts & coordinators
Ensure delivery of scalable, auditable and business-aligned solutions
Build strong capability across data, systems and digital delivery
Enable Governance & Audit Readiness
Ensure Commercial data and transactions are system-driven and compliant
Partner with Finance, Internal Control and Audit teams
Strengthen controls without impacting business agility
Act as Commercial Control Tower & Drive Zone Alignment
Bridge Sales, Finance and Technology functions
Align with Zone T&A on platforms, standards, best practices and roadmap
Ensure simplification, scalability and consistency across SEA markets