Communication Leader For Stores-Phụ Trách Truyền Thông Cửa Hàng

OBJECTIVE OF THE JOB:
In charge of all communication for the stores. He/She is responsible for converting traffic from the mall to the stores and identity for the stores. The final target is to increase the traffic for the stores and to ensure the stores look professional and sales trigger.
RESPONSIBILITIES:
1. Convert traffic from the mall to the stores:
- Work with the store leaders:
To build, and lead the store communication plan (inside the stores & inside the mall) based on traffic & sales KPIs and budget plan
Build the yearly internal com budget for each store with the store Leaders (strong on peak times) and present it for validation to City leader and National com leader.
Debrief each month the budget per store and measure the performance.
To be the advisor going along with store leaders in the negotiation & connection of the mall & tenants (store leaders are the key contact person to deal directly with the mall and tenants)
To ensure sport departments follow the brief to animate all installation & execution in the stores and events: each sport department leader is responsible for each event, as soon as his sport is concerned.
- Manage omni communication of all the stores events:
Define materials, channels, budget, timeline & KPIs
Manage cost, quality, lead time of delivery & KPIs
Manage designer & printing agency & advertising agency
- Legal relay for all commercial activities → DOIT submission
2. Ensure stores look professional and sales trigger:
- All ILVs & PLVs & decoration:
Follow 100% of national impulse first !
For stores: collect the needs from the stores to design, print out & deliver to stores on time, on quantity & on budget
For national campaigns: print out & deliver to stores on time, on quantity & on budget
Lead the modernization of the stores (new brand image) for Communication part
- Audit and promote store experience via online channels:
Whenever needed for the store displays (micro)
Quarterly audit for store identity (macro concept such as showroom, main aisle, cash till, community area..)
The internal communication leader does not do the store's job = Each department manager is RESPONSIBLE for the proper application of the communication in his or her department (implementation of POP, ILV, ....).