Communication Manager

1. Develops and implements annual operation plan of brand communications for the assigned corporate and product brands under the approved marketing & communications strategies



- Provide creative direction & concepts to internal & external audience in line with marketing strategies and business goals



- Work with concerned departments and advertising agencies to devise an external advertising campaigns that meets the corporate/ marketing objectives and budget.



- To cooperate with MKT & digital team to develop content for digital apps, website & social media



- Liaise with global and concerned departments to develop the advertising for internal media among Amway Business Owners (ABOs)



- Monitor the effectiveness of the campaign.



- Monitor and analyze the competitor's advertising spending, trends and effectiveness.







2. Manage all business support materials of the responsible corporate and product brands ie Amagram, Newsgram, VFA-Nutrilite magazine, Starter Kit, new product launch BSMs, etc.



- Coordinate with global, concerned departments and designer/ third party agencies to produce product BSMs both for sales and free distribution including leaflets, brochures, DPS etc.



- Conduct the appropriate survey and evaluate BSM sales performance for more improvement.



- Assures adherence to all brand and style guides for art, [protected info] & across brands.



- Assures that materials support global application and are implemented across appropriate markets







3. To cooperate with Technical Regulation for advertising licenses.







4. To handle job responsibilities by special assignments.



- Work with other departments as a team to achieve the company's targets in each special assignment.