CONTENT CREATOR EXECUTIVE

● Position: CONTENT CREATOR EXECUTIVE
● Dept: MARKETING (COBI HOME LONG HAU)
● Location: Cobi Home Long Hau - Long Hau Industrial Park, Can Giuoc, Tay Ninh (formerly Long An). Company shuttle bus operates between District 7 Cobi Tower and Long Hau Industrial Park.
====================================================================
JOB SUMMARY:
The Content Creator Executive is responsible for planning, filming, and editing short-form and long-form content for COBI Home Shopping Mall, COBI ACTIVE SPORT HUB, and other business divisions across Facebook, TikTok, Instagram, and YouTube. The role owns the content process end-to-end - from concept and scripting to filming, editing, publishing, and performance analysis - while actively leveraging AI tools to improve content quality and production speed.
JOB DESCRIPTION:
1. Content Creation & Social Media Management (Main Responsibility)
● Plan and execute diverse content ideas for COBI Home Shopping Mall, COBI ACTIVE SPORT HUB, and other business divisions.
● Plan, produce, and manage content across Facebook, TikTok, Instagram, YouTube, and other relevant channels.
● Produce short-form content including Reels, TikTok videos, YouTube Shorts, social posts, promotional videos, event content, and lifestyle content.
● Develop content concepts, scripts, storyboards, captions, and creative direction aligned with campaign objectives.
● Create content tailored to each brand's positioning, target audience, and communication direction.
● Continuously monitor the latest social media trends, viral content formats, trending audio, content styles, and digital trends.
● Adapt current trends to fit COBI's brand identity and business characteristics.
● Ensure all content maintains consistent brand identity, tone of voice, visual quality, and key messaging.
2. Video Filming & Editing
● Independently plan and execute video shoots for social media, marketing campaigns, events, property/facility introductions, and promotions.
● Operate cameras, smartphones, lighting, microphones, gimbals, and other basic filming equipment.
● Film high-quality video content with attention to composition, lighting, framing, and storytelling.
● Edit short-form and long-form videos suited to various digital platforms.
● Enhance content quality using music, subtitles, transitions, sound effects, graphics, and other visual elements.
● Produce content quickly in response to events, promotions, and real-time social media trends.
● Systematically manage raw footage, filming materials, project files, and the content library.
● Collaborate with external videographers, photographers, designers, influencers, and production vendors as needed.
3. Content Planning & Marketing Campaign Support
● Support the development of monthly and campaign-specific content calendars.
● Collaborate with the Marketing team to translate marketing goals into creative content ideas.
● Produce content related to new property/facility launches, promotions, events, tenant activities, sports programs, co-working services, and other business activities.
● Support the creation of campaign content for online and offline marketing channels.
● Collaborate with Marketing, Leasing, Operations, and other relevant departments to gather information and develop suitable content.
● Actively participate in brainstorming sessions and propose new content ideas and creative concepts.
● Ensure content is produced and published according to schedule and campaign objectives.
4. AI & Digital Content Innovation
● Use AI tools to enhance content planning, ideation, research, scriptwriting, editing, image generation, video production, and overall work efficiency.
● Actively apply AI-based tools for content generation, visual development, AI voiceovers, subtitles, animation, and post-production.
● Continuously explore new technologies and digital tools to improve content quality and production speed.
● Build efficient AI-driven content production processes while maintaining brand consistency and content quality.
● Continuously learn and apply the latest AI and content production technologies to actual work.
● Share useful AI tools, techniques, and best practices with the Marketing team.
5. Creative Development & Brand Storytelling
● Develop creative concepts and storytelling approaches that make the COBI brand more engaging and memorable.
● Produce content that effectively communicates the lifestyle, experience, benefits, and differentiated strengths of COBI's properties, facilities, and services.
● Develop content series and recurring formats that boost customer engagement and brand awareness.
● Identify opportunities for User-Generated Content (UGC), influencer content, customer stories, and community-based content.
● Ensure all content aligns with brand guidelines and the overall marketing strategy.
● Propose new creative ideas to enhance brand awareness and customer engagement.
6. Event & On-Site Content Support
● Support content production at company events, sports competitions, exhibitions, community activities, tenant events, and promotional programs.
● Capture photos and videos on-site for real-time social media posting and post-event content production.
● Produce behind-the-scenes footage, highlights, event recaps, interviews, and promotional content.
● Collaborate with the Event and Marketing teams to effectively capture key moments and content opportunities.
● Produce timely event recap videos and social media content after events conclude.
7. Content Performance Analysis & Optimization
● Continuously monitor the performance of content published across social media channels.
● Analyze views, reach, engagement rate, watch time, follower growth, click-through rate, and other relevant KPIs.
● Analyze content performance to identify effective content formats, topics, and creative elements.
● Recommend content improvements based on performance data and audience behavior.
● Continuously test new content formats, hooks, storytelling approaches, and creative methods to improve engagement and reach.
8. Cross-Department Collaboration & Special Projects
● Work closely with Marketing, Leasing, Operations, and other relevant departments, using content to support business goal achievement.
● Collaborate with external partners, influencers, KOLs/KOCs, photographers, videographers, and creative agencies as needed.
● Support special marketing projects and new business initiatives as assigned by management.
● Take ownership of assigned content projects end-to-end - from planning and filming to production, editing, and final delivery.
● Perform other marketing- and creative-related duties as required.
REQUIREMENTS:
● Bachelor's degree in Marketing, Communications, Media, Journalism, Digital Marketing, Multimedia, Design, or a related field.
● 1-3 years of experience in Content Creation, Social Media, Digital Marketing, Video Production, Multimedia, or related roles.
● Candidates with strong portfolios and relevant practical skills are encouraged to apply, including fresh graduates.
● Strong hands-on experience creating and editing short-form video content for TikTok, Instagram Reels, Facebook, YouTube Shorts, or similar platforms.
● Good knowledge of filming techniques, composition, lighting, audio, and basic video production.
● Proficiency in video editing software such as Adobe Premiere Pro, CapCut, DaVinci Resolve, After Effects, or equivalent tools preferred.
● Basic knowledge of graphic design tools such as Adobe Photoshop, Illustrator, Canva, or similar preferred.
● Experience using AI tools for content creation, video production, image generation, copywriting, or creative workflows strongly preferred.
● Strong creative thinking, visual sense, storytelling, and content ideation skills.
● Good understanding of social media platforms, digital trends, and audience behavior.
● Ability to independently manage the content production process from concept development to filming, editing, and publishing.
● Strong communication, teamwork, time management, and organizational skills.
● Ability to work under deadlines and manage multiple content projects simultaneously.
● Proactive, adaptable, detail-oriented, and willing to experiment with new ideas and technologies.
● A portfolio or samples of previous content/video work are required.
● Language: Fluent in English.
SALARY: NEGOTIATE (from 15,000,000 - 30,000,000 VND gross)
BENEFITS:
● Company-provided laptop/desktop; company car available for business trips
● Opportunities to attend overseas exhibitions, research programs, and Korea trips (for outstanding employees)
● Full salary-based social insurance coverage
● Free coffee, tea, and soft drinks at the office
● Employee discounts on all COBI GROUP products
● Foreign language training support: 50% of monthly tuition (up to 1,000,000 VND/month)
● Child tuition support: 500,000 VND per child (from 3 years old). Up to 2 children per employee
● Domestic & international business trips: All expenses covered by the company. Additional daily travel allowance
● Overtime compensation in accordance with Labor Law
● Annual health check-up
● Salary review once per year & 13th-month salary
● Seniority allowance: +300,000 VND/year (after every 12 months of service)
● 12 days of annual leave
● Trade Union membership upon signing official labor contract, with full benefits for holidays, birthdays, and welfare programs
OTHER INFOMATION:
● Time to work: 8:00 am - 18:00 pm (Monday - Friday)
● Location: Cobi Home Long Hau, Long Hau Industrial Park, Tay Ninh Province
● Contact: [protected info] or email [protected info]