Content Lead
CHI NHÁNH AROBID - CÔNG TY CỔ PHẦN TẦM NHÌN MỚI
Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 16/01/2025
- Chi tiết công việc
- Giới thiệu công ty
Thu nhập: 20 - 30 triệu
Loại hình: Toàn thời gian
Chức vụ: Nhân viên
Kinh nghiệm: 2 năm
Mô tả công việc
AROBID is a global B2B e-commerce and online trade exhibition ecosystem which brings Vietnam enterprises expanding locally and globally to meet with millions of enterprise buyers from 15 countries (China, Korea, Japan, Thailand, India, USA and EU).
We are seeking a creative Content Lead who has strong experience with digital business such as e-commerce, technology or any B2B solution and service. The ideal candidate is a strategic thinker, a creative storyteller, and a data-driven individual who can translate complex information into compelling content that resonates with our target audience.
KEY RESPONSIBILITIES
Content Strategy & Execution
Develop and implement a comprehensive content strategy to communicate accurately and inspiringly our B2B ecosystem of e-commerce, online exhibition and conference, CSR/ESG platform, etc... in all social and digital channels.
Conduct in-depth market research and competitive analysis to identify content gaps and opportunities.
Oversee content localization initiatives to support international market expansion.
Content Creation & Optimization
Create high-quality, informative, and engaging content across various formats, including website, social media, and marketing materials.
Develop compelling product marketing content for new features and existing solutions.
Create engaging email marketing campaigns with high conversion rates.
Collaborate with the design team to create visually appealing and on-brand content assets.
Cross-functional Collaboration & Growth Initiatives
Collaborate with Customer Service, Product and Business teams to understand customer pain points and translate complex B2B solutions into clear, engaging content
Take ownership of ideating and executing product launch and go-to-market campaigns.
Collaborate with Digital Marketing team to implement automated marketing workflows for content distribution and engagement
Team Management
Directly supervise and mentor one Senior Product & Marketing Content. Set content strategy, KPIs, and quality standards for all deliverables.
We are seeking a creative Content Lead who has strong experience with digital business such as e-commerce, technology or any B2B solution and service. The ideal candidate is a strategic thinker, a creative storyteller, and a data-driven individual who can translate complex information into compelling content that resonates with our target audience.
KEY RESPONSIBILITIES
Content Strategy & Execution
Develop and implement a comprehensive content strategy to communicate accurately and inspiringly our B2B ecosystem of e-commerce, online exhibition and conference, CSR/ESG platform, etc... in all social and digital channels.
Conduct in-depth market research and competitive analysis to identify content gaps and opportunities.
Oversee content localization initiatives to support international market expansion.
Content Creation & Optimization
Create high-quality, informative, and engaging content across various formats, including website, social media, and marketing materials.
Develop compelling product marketing content for new features and existing solutions.
Create engaging email marketing campaigns with high conversion rates.
Collaborate with the design team to create visually appealing and on-brand content assets.
Cross-functional Collaboration & Growth Initiatives
Collaborate with Customer Service, Product and Business teams to understand customer pain points and translate complex B2B solutions into clear, engaging content
Take ownership of ideating and executing product launch and go-to-market campaigns.
Collaborate with Digital Marketing team to implement automated marketing workflows for content distribution and engagement
Team Management
Directly supervise and mentor one Senior Product & Marketing Content. Set content strategy, KPIs, and quality standards for all deliverables.
Yêu cầu
QUALIFICATIONS
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
6+ years of experience in product marketing or content creation, preferably in a B2B or e-commerce environment. At least 2 years of team management experience.
Understanding of UX writing principles
Proven experience in developing high-impact website content for platforms or digital businesses.
Exceptional written and verbal communication skills in English (additional languages are a plus).
Proficient in content management systems (CMS), SEO tools, and marketing automation tools.
Demonstrated expertise in developing and executing successful content strategies across multiple channels.
Creative thinker with a strategic mindset; ability to work independently and collaboratively.
Proactive, responsible, collaborative, and with a strong startup mentality.
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
6+ years of experience in product marketing or content creation, preferably in a B2B or e-commerce environment. At least 2 years of team management experience.
Understanding of UX writing principles
Proven experience in developing high-impact website content for platforms or digital businesses.
Exceptional written and verbal communication skills in English (additional languages are a plus).
Proficient in content management systems (CMS), SEO tools, and marketing automation tools.
Demonstrated expertise in developing and executing successful content strategies across multiple channels.
Creative thinker with a strategic mindset; ability to work independently and collaboratively.
Proactive, responsible, collaborative, and with a strong startup mentality.
Quyền lợi
Why You'll Love Working Here
Unique benefits:
Join a strong winning-spirit team of creating new business platforms for Vietnam and SEA.
Human centricity environment, focusing on collaboration and success.
Social insurance coverage upon signing your employment contract.
Generous leave policy: 12 annual leave days plus all Vietnamese public holidays.
13th-month salary (applicable from the probationary period).
Company-provided equipment.
Well-stocked pantry: tea, coffee, snacks, microwave, etc.
Engaging company activities: Company trips, team-building events, regular internal events (including live music performances!), and access to company-sponsored badminton courts.
Core Values:
Autonomy: Arobid have dedicated and detailed process to help makes everything simple and convenient on our platform
Responsibility: Arobid is here to support, assist, and help our users at all times of need. Arobid vow on conducting proper business decisions, valuing moral and ethics.
Open-mindedness: Arobid understands, accepts, and values feedback. Aiming to be better and accept new directions, always ready for changes and improvements when needed.
Boldness: Arobid is willing to take risks, be different, and do whatever it takes to provide the best service for our users.
Innovation: Arobid applies new technologies and new methods to help provide convenient and seamless user experience. Arobid have been and will continue to add new features and innovations.
Devotion: Arobid will always deliver above and beyond expectations, providing users with assistance whenever they need.
Unique benefits:
Join a strong winning-spirit team of creating new business platforms for Vietnam and SEA.
Human centricity environment, focusing on collaboration and success.
Social insurance coverage upon signing your employment contract.
Generous leave policy: 12 annual leave days plus all Vietnamese public holidays.
13th-month salary (applicable from the probationary period).
Company-provided equipment.
Well-stocked pantry: tea, coffee, snacks, microwave, etc.
Engaging company activities: Company trips, team-building events, regular internal events (including live music performances!), and access to company-sponsored badminton courts.
Core Values:
Autonomy: Arobid have dedicated and detailed process to help makes everything simple and convenient on our platform
Responsibility: Arobid is here to support, assist, and help our users at all times of need. Arobid vow on conducting proper business decisions, valuing moral and ethics.
Open-mindedness: Arobid understands, accepts, and values feedback. Aiming to be better and accept new directions, always ready for changes and improvements when needed.
Boldness: Arobid is willing to take risks, be different, and do whatever it takes to provide the best service for our users.
Innovation: Arobid applies new technologies and new methods to help provide convenient and seamless user experience. Arobid have been and will continue to add new features and innovations.
Devotion: Arobid will always deliver above and beyond expectations, providing users with assistance whenever they need.
Thông tin khác
Địa điểm làm việc
- Hồ Chí Minh: SECC, Phú Mỹ Hưng, Quận 7
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 08:30 đến 17:30)
Thứ 7 (từ 08:30 đến 12:00)
- Hồ Chí Minh: SECC, Phú Mỹ Hưng, Quận 7
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 08:30 đến 17:30)
Thứ 7 (từ 08:30 đến 12:00)
Thông tin chung
- Thu nhập: 20 - 30 triệu
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 16/01/2025
Giới thiệu công ty
Xem trang công ty
AROBID - A Road to Big Deals
Là một sàn Thương Mại Điện Tử B2B dành cho các doanh nghiệp trong nước và quốc tế, nơi mọi nhu cầu kinh doanh được đáp ứng và mọi mục tiêu được chinh phục. Không chỉ kết nối các doanh nghiệp sản xuất hàng hóa, sàn Arobid còn kết nối các ngành dịch vụ mà mỗi doanh...
Là một sàn Thương Mại Điện Tử B2B dành cho các doanh nghiệp trong nước và quốc tế, nơi mọi nhu cầu kinh doanh được đáp ứng và mọi mục tiêu được chinh phục. Không chỉ kết nối các doanh nghiệp sản xuất hàng hóa, sàn Arobid còn kết nối các ngành dịch vụ mà mỗi doanh...
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