Content Marketing Executive

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About the role Dragonfly Select Brands Vietnam is looking for a Marketing Executive to support marketing activities for its watch, fashion and lifestyle portfolio, including Fossil, Daniel Wellington, Titan and collaborative collections. This role is suited to someone who can create on-brand content and develop content that supports advertising and business objectives.
Key Responsibilities
Plan monthly and campaign content for Facebook, Instagram, TikTok, the website and other relevant channels; develop themes, key messages, captions, video scripts and ad copy.
Create and adapt content for both brand-building goals (positioning, product storytelling, brand recognition and engagement) and performance goals (attention, views, traffic, leads or conversions).
Work with design, media, sales/retail teams and external partners to develop briefs, key visuals, videos, POSM and in-store content for product launches, seasonal campaigns, collaborations and store openings.
Monitor content and campaign results; summarize relevant metrics such as reach, engagement, video views, CTR, CPC, conversions and ROAS using available data; recommend adjustments to messaging, formats or creative.
Research customers, category and platform trends, and competitors to identify insights, content angles and communication opportunities; maintain content calendars and manage timelines and assigned budgets/costs.
Support relationships with KOLs/KOCs, communities, malls/partners and stores; track deliverables, review submitted content and summarize activity results.