Content Marketing Specialist

Company overview
Founded in 2009, Magestore aims to become a long-term partner of global retail brands. Our solutions include the world's 1 point of sale and retail management software for Magento, complemented by professional IT services. As a part of the BSS Group since 2022, we're excited to expand our comprehensive retail solutions to even more businesses in the future.
Job overview
We're looking for a Content Marketing Specialist to help grow Magestore's pipeline through content that attracts, educates, and converts B2B buyers. The primary focus is our Point of Sale solution for Magento merchants.
You'll work alongside our SEO and content specialists, contributing to whichever channels the team is prioritizing: blog, landing pages, social, community platforms, and others.
Responsibilities
Content creation
Write and edit content across formats: blog posts, landing pages, email copy, social posts, video scripts, and community content
Produce content that serves buyers at different stages, from awareness to evaluation to decision
Adapt tone, format, and depth to fit the channel and audience
SEO and conversion alignment
Write with SEO intent in mind: keyword placement, content structure, and on-page elements
Optimize content to support conversion goals, not just traffic
Collaborate with the SEO specialist to ensure content supports ranking and visibility targets
Content optimization
Track content performance and propose improvements based on data
Update and repurpose existing content where there's clear upside
Cross-team collaboration
Work closely with the SEO and content team to align on strategy, briefs, and priorities
Coordinate with other stakeholders to gather product knowledge and customer insights when needed