Content Marketing Specialist (B2B, English markets)

Company overviewMagestore - a business unit of BSS, founded in 2009, Magestore aims to become a long-term partner of global retail brands. Our solutions include the world's #1 point of sale and retail management software for Magento, complemented by professional IT services. As a part of the BSS Group since 2022, we're excited to expand our comprehensive retail solutions to even more businesses in the future.
Job overviewWe're looking for a Content Marketing Specialist to help grow Magestore's pipeline through content that attracts, educates, and converts B2B buyers. The primary focus is our Point of Sale solution for Magento merchants.
You'll work alongside our SEO and content specialists, contributing to whichever channels the team is prioritizing: blog, landing pages, social, community platforms, and others.
ResponsibilitiesContent creation
Write and edit content across formats: blog posts, landing pages, email copy, social posts, video scripts, and community content
Produce content that serves buyers at different stages, from awareness to evaluation to decision
Adapt tone, format, and depth to fit the channel and audience
SEO and conversion alignment
Write with SEO intent in mind: keyword placement, content structure, and on-page elements
Optimize content to support conversion goals, not just traffic
Collaborate with the SEO specialist to ensure content supports ranking and visibility targets
Content optimization
Track content performance and propose improvements based on data
Update and repurpose existing content where there's clear upside
Cross-team collaboration
Work closely with the SEO and content team to align on strategy, briefs, and priorities
Coordinate with other stakeholders to gather product knowledge and customer insights when needed
Requirements
At least 1 year of content marketing experience writing for B2B software products targeting English-speaking markets. We expect solid writing skills and the ability to work independently on briefs with minimal hand-holding
Strong writing across formats: blog posts, landing pages, and short-form copy. Ability to shift register between educational and persuasive depending on the goal
Working knowledge of SEO fundamentals: keyword intent, content structure, and how writing decisions affect rankings and conversions
Analytical habit: you track how your content performs and use that to improve your next piece
Excellent written English: IELTS 7.0 writing or above, or equivalent demonstrated proficiency through work samples
Nice to have
Familiarity with the Magento, Shopify, or Adobe Commerce ecosystem
Experience writing for community platforms such as Reddit or YouTube
Experience with email marketing or sales collateral
Benefits
Salary: up to 23,000,000 VND, reviewed every 6 months
5-day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
Agile and drama-free working environment that respects differences and focuses on human development
Team-building events, picnics, and summer trips
13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
Social and health insurance in accordance with the Vietnam Labor Code
Birthday gifts, seniority allowance, course & certificate coverage