CONTENT MARKETING

● Position: CONTENT MARKETING STAFF
● Dept: ONLINE SALES TEAM
● Location: 16F, Cobi Tower II, 2-4 street 8, Tan My Ward, HCMC
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JOB SUMMARY:
Reporting to the Online Assistant Manager, the Content Marketing Staff is a creative and business-minded Social Media Content Planner responsible for planning social media content, identifying market trends, developing content briefs, and coordinating content production to support brand awareness, customer engagement, and sales growth across multiple business categories, including Home Living, Furniture, HoReCa, and Bakery.
JOB DESCRIPTION:
1. Content Planning & Trend Research (60%)
● Develop monthly content calendars and social media content plans.
● Research social media trends, viral content, and consumer behavior.
● Monitor competitors and identify new content opportunities.
● Propose creative concepts for Facebook, Instagram, TikTok, and Threads.
● Plan content ideas to support Facebook Ads and TikTok Ads performance.
● Support campaign content planning for promotions, product launches, and seasonal events.
2. Content Coordination & Execution (30%)
● Create detailed content briefs for video and image production.
● Coordinate with designers, video editors, and AI production teams.
● Manage content production timelines and deliverables.
● Review content quality and ensure brand consistency.
● Schedule and manage content publishing on Facebook and Instagram.
3. Reporting & Communication (10%)
● Track content performance and provide improvement recommendations.
● Prepare weekly content reports and updates.
● Support communication with HQ and cross-functional teams.
● Assist with English or Korean business communication when required.
REQUIREMENTS:
Experience
● Bachelor's degree or Diploma in Marketing, Communications, Business Administration, Digital Marketing, or a related field.
● Minimum 2-3 years of experience in Social Media, Content Planning, Digital Marketing, Content Marketing, or a related role.
● Experience developing content calendars and content strategies.
● Experience working with Facebook, Instagram, and TikTok platforms.
Skills
● Strong understanding of social media trends and viral content.
● Good creative thinking and content ideation skills.
● Ability to write clear and structured content briefs.
● Strong communication and project coordination skills.
● Basic understanding of Facebook Ads and TikTok Ads content requirements.
Language
● Able to communicate in English or Korean (at least one language is required).
Preferred
● Experience in E-commerce, Retail, Home Living, Furniture, HoReCa, or F&B industries is a plus.
● Experience supporting short-form video content and livestream campaigns.
● Familiarity with AI tools for content planning and productivity.
SALARY: Negotiable based on experience and capability (FROM 10-20.000.000 GROSS)
BENEFITS:
● Company-provided laptop/desktop; company car available for business trips
● Opportunities to attend overseas exhibitions, research programs, and Korea trips (for outstanding employees)
● Full salary-based social insurance coverage
● Free coffee, tea, and soft drinks at the office
● Employee discounts on all COBI GROUP products
● Foreign language training support: 50% of monthly tuition (up to 1,000,000 VND/month)
● Child tuition support: 500,000 VND per child (from 3 years old). Up to 2 children per employee
● Domestic & international business trips: All expenses covered by the company. Additional daily travel allowance
● Overtime compensation in accordance with Labor Law
● Annual health check-up
● Salary review once per year & 13th-month salary
● Seniority allowance: +300,000 VND/year (after every 12 months of service)
● 12 days of annual leave
● Trade Union membership upon signing official labor contract, with full benefits for holidays, birthdays, and welfare programs
OTHER INFOMATION:
● Reporting to: Online Assistant Manager
● Time to work: 8:00 am - 18:00 pm (Monday - Friday)
● Location: 16Fl, Cobi Tower II, 2-4 street 8, Tan My Ward, HCMC.
● Contact: [protected info] or email [protected info]