Content Specialist

About Zestio
Zestio makes specialty snacks from Vietnamese harvests and sells them direct to customers abroad. Singapore is our test market and the US is the main market. We test products with paid ads on Meta and add new SKUs often, so creative and copy needs come up regularly. All content is in English.
The role
You run point on content for Zestio: you plan what we make, get it made, and get it live on Facebook, TikTok and our Shopify store. The founder runs the ads and signs off on facts and spend. You own the content plan, the quality and the pace.
This role is remote, for someone based in Ho Chi Minh City. It starts part-time and suits someone who wants a serious project alongside a full-time job. After an evaluation period it can grow into a full-time scope.
What you will do
Plan the monthly content calendar and the list of creatives we need
Build creatives, hooks and copy for our Meta ad campaigns, with variants for testing
Create and publish organic posts on Facebook and TikTok, and reply to comments and DMs in the brand voice
Write Shopify product pages for new SKUs (title, description, flavour notes, SEO title and meta description), plus SEO articles when needed
Brief the designer, review work against the brand guidelines and give consolidated feedback
Set up the Canva brand kit and templates
Write video scripts and shot lists, and edit in CapCut and Canva
Plan and join photo and video shoots, about once a quarter
Use AI tools to work faster, and check their output before it goes live
How we work
A 10 to 15 minute check-in each day on priorities, results and blockers
A content calendar for the next month, agreed by the 25th
You decide wording, edits, layouts and formats within the agreed calendar
The founder approves the monthly calendar, paid ad creatives, product claims, prices and spend
Who this suits
You write clean, confident English
You have made content for Facebook or TikTok and can edit short video in CapCut and Canva
You care about how a premium brand looks and sounds
You can plan your own work and keep pace without being chased
What we offer
Salary negotiable
Flexible hours
Fully remote, no office attendance
Creative freedom: you own the content plan, the quality and the pace
A path to a full-time scope after the evaluation period