Content Writer (Crypto)

Writing & Production
• Write 3 publish-ready articles per week in English - explainers, how-to guides, protocol and product breakdowns, and data-driven analysis (typically 1,200-2,000 words).
• Turn SEO briefs into finished drafts that genuinely satisfy the search intent behind the target keyword, without keyword stuffing.
• Publish to the CMS end-to-end - formatting, internal links, images and alt text, byline, and metadata - and work with the SEO Specialist on refreshes and internal linking.
Research & Accuracy
• Verify every number, date, and claim against a primary source: protocol documentation, on-chain data, official announcements, audit reports, or filings. Secondary media coverage is a lead, not a citation.
• Cite sources inline, and flag what you could not verify instead of smoothing over it. Declare any position you hold in a token or project before writing about it.
• AI assistants are allowed for research, outlining, and line editing, but the final copy must be your own writing, fact-checked by you. Passing off undisclosed AI-generated text as original work is a serious breach of our editorial standards.
Voice & Credibility
• Adapt register across beginners, active investors, and technical readers without either dumbing down or showing off, and apply the CryptoThreads style guide - including how we handle price talk (we do not make price predictions).
• Publish under a consistent author identity with a public author profile, and write headlines that describe the article honestly: no clickbait, nothing that reads as financial advice. Author credibility is part of our E-E-A-T strategy.