Copywriter Executive

JOB RESPONSIBILITIES
1. CREATIVE & CONCEPT DEVELOPMENT
Participate in brainstorming and developing Creative Concepts / Big Ideas for IMC, Digital IMC, Social Campaigns, and other communication projects.
Translate Client Briefs / Communication Briefs into distinctive, relevant, and strategically aligned creative ideas with practical execution in mind.
Contribute to the development of creative direction for pitching projects; turn ideas into storylines, key messages, taglines, and other creative assets.
Collaborate with Planners, Account, and Art/Design teams to ensure Idea - Message - Visual are developed consistently.
Present and defend creative ideas to internal teams and clients when required.
2. CONTENT & CREATIVE EXECUTION
Develop multi-platform and multi-format content, including social posts, captions, taglines, key messages, video scripts, short-form content, KV copy, website content, campaign content, etc.
Translate approved Creative Concepts into Content Plans, Content Pillars, Content Angles, and detailed content executions.
Develop video scripts, visual briefs, and content briefs in collaboration with Design, Production, Account, and relevant partners.
Ensure content consistency with Brand Guidelines, Tone of Voice, Communication Strategy, and Key Messages throughout the campaign.
Stay updated on emerging content formats, social trends, and cultural insights, and apply them effectively to creative work.
3. SOCIAL & INFLUENCER CONTENT
Develop creative ideas and content for Facebook, TikTok, Instagram, YouTube, and other digital platforms.
Contribute to the creative direction of KOL/KOC/Influencer Content.
Develop briefs, talking points, key messages, and script suggestions for KOLs/KOCs based on approved campaign directions.
Review and provide feedback on influencer/production content to ensure alignment with the creative direction, brand voice, and brand safety requirements.
Collaborate with Account, Influencer, and Media teams to monitor content performance and recommend optimization when needed.
JOB REQUIREMENTS
At least 1-2 years of experience in Copywriting / Content Creative / Content, preferably in an Agency environment.
A strong portfolio demonstrating writing skills, creative thinking, and concept development.
Excellent Vietnamese writing skills with good English reading and communication skills.
Strong creative thinking with a good understanding of social trends, culture, and emerging content formats.
Strong presentation, storytelling, and idea-selling skills, with the ability to collaborate effectively with Planner, Account, Art/Design, and Production teams.
Proactive, responsible, able to work under tight deadlines and pitching pressure, and open to feedback and continuous growth.
Talent Acquisition Blueseed Group: Ms. Dung