Copywriter

A Copywriter at Leo Burnett Vietnam is responsible for developing compelling creative ideas and crafting impactful brand storytelling across integrated campaigns. Working closely with Art Directors, Strategists, and Account teams, the Copywriter transforms insights into powerful concepts, narratives, and executions that connect brands with people in meaningful ways.
Key Responsibilities
Collaborate with strategic and creative teams to uncover consumer insights and transform them into compelling creative opportunities.
Develop integrated creative concepts and campaign platforms aligned with brand objectives and communication goals.
Craft engaging and persuasive copy across a range of campaign touchpoints, including TVCs, films, key visuals, brand activations, presentations, scripts, and experiential executions.
Partner closely with Art Directors to create cohesive ideas where verbal and visual storytelling work seamlessly together.
Participate actively in brainstorming sessions and contribute original ideas throughout concept development and execution.
Present creative concepts and rationale clearly to internal teams and clients when required.
Refine and adapt copy throughout the creative process while ensuring consistency with campaign objectives and brand identity.
Support production processes by developing scripts, voice-overs, dialogue, and other communication assets.
Ensure all creative output maintains high standards of quality, accuracy, and effectiveness.
Manage multiple projects and deadlines within a fast-paced agency environment.
Stay current on culture, trends, consumer behavior, and emerging technologies to inspire innovative thinking.
Qualifications
2-3 years of experience in Copywriting, Advertising, Creative Writing, Communications, or related fields.
A portfolio demonstrating strong conceptual thinking, storytelling, and campaign development capabilities.
Strong writing skills in Vietnamese and English.
Ability to transform strategic insights into compelling creative ideas and narratives.
Passion for advertising, creativity, brand building, and popular culture.
Strong presentation and communication skills.
Detail-oriented with excellent organizational skills.
Ability to thrive in collaborative, multidisciplinary creative teams.
Highly creative, curious, and eager to explore new perspectives and solutions.
Comfortable working under pressure and managing multiple priorities.
Additional Information
Passionate about creativity, storytelling, and creating meaningful brand experiences.
Responsible, dependable, and committed to delivering high-quality work.
Humble, collaborative, and open to feedback.
Positive attitude with a strong willingness to learn and grow.
Proactive, self-motivated, and able to contribute beyond the brief when needed.