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Mô tả công việc
Strategic Planning:
- Analyze market trends, competitor activities, and industry dynamics to identify brand opportunities and challenges.
- Develop a comprehensive brand strategy, including brand positioning, core values, messaging, and action plans.
- Establish brand performance metrics and key performance indicators (KPIs).
- Develop scenarios, and contingency plans for different market situations.
- Develop a strong brand portfolio architecture.
Strategic Deployment:
- Develop and manage the brand budget, ensuring efficient resource allocation.
- Oversee the implementation of brand initiatives across various channels.
- Collaborate with cross-functional teams (marketing, sales, PR, etc.) to ensure brand alignment.
- Manage agencies, and vendors that will execute plans.
- Monitor and measure brand campaign performance, providing regular reports and recommendations.
Strategic Analysis:
- Conduct ongoing brand audits and assessments to evaluate brand health.
- Analyze brand performance data and generate insights to optimize brand strategies.
- Research and monitor competitor brand activities and market trends.
- Provide recommendations for brand improvements and innovations.
Yêu cầu
Bachelor's degree in marketing, business administration, communications, or related fields.
Minimum of 3 years of experience in brand management, with at least 2 years in a strategic or managerial role.
In-depth knowledge of marketing, communications, and branding principles.
Exceptional analytical and strategic thinking skills.
Strong leadership and project management abilities.
Excellent communication and presentation skills.
Ability to work independently and collaboratively.
Proficiency in the use of office computer software
Quyền lợi
What we can offer you:
Join one of Vietnam's largest and most prestigious companies in the lifestyle sector.
Work with a young, dynamic, and creative team.
Explore diverse career opportunities in nightlife, food and beverage, and luxury retail industries.
Enjoy an attractive income and investment opportunities.
Participate in annual team-building activities and a grand year-end event.
13th month salary guaranteed.
Benefit from annual performance reviews.
Discover even more exciting perks and opportunities by joining us!
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 09:00 đến 18:00)
Thông tin chung
- Ngày hết hạn: 16/11/2025
- Thu nhập: Thoả thuận
Nơi làm việc
- - Hồ Chí Minh: 87A Hàm Nghi, phường Nguyễn Thái Bình, Quận 1