CREATIVE COPYWRITER

Yêu Cầu Công Việc
1. Education & Experience
- University degree in Communications, Marketing, Journalism, Graphic Design, or a field related
to digital content production
- 2-4 years of experience in content writing/copywriting for social platforms (TikTok, Instagram,
YouTube Shorts, Facebook)
- A portfolio of content/scripts demonstrating concept thinking, storytelling, and platform fluency
is required
Preferred candidates:
• Experience translating consumer insight and brand strategy into content that performed
• Hands-on experience with at least 2-3 AI content tools in real work
• Have built or helped standardize an AI content pipeline in a team environment
2. Professional Skills
- Consumer insight & brand strategy: able to read insight and brand direction and turn them into
on-strategy content
- Writing scripts and copy in a hook - body - CTA structure for short-form video and social
- Concept and storytelling thinking: turning abstract ideas into structured, emotive, leading
content
- Proficient with AI content tools: ChatGPT, Claude, Runway, Kling, Pika, HeyGen and AI
workflow tools
- Solid grasp of algorithms and user behavior on TikTok, Instagram, and YouTube Shorts
- Able to read and analyze social metrics (views, watch time, CTR, engagement) to adjust
content
- Basic use of short-form video editing tools (CapCut, Premiere Pro) to support production is a
plus
- English: fluent, oral and written (IELTS 6.5 equivalent) - able to work with international briefs,
trends, and AI tool documentation
3. Attributes & Attitude
- Proactive and flexible, able to handle deadline pressure in a fast-paced production
environment
- Willing to revise across multiple rounds and continuously optimize based on team and client
feedback
- Curious about new AI technology, proactive in experimenting and sharing with the team
- Solutions-oriented, with a positive, collaborative attitude across marketing, design, production,
and account