About the Role
Crossian is a fast-growing, technology-driven e-commerce business dedicated to building direct-to-consumer brands and maximizing customer lifetime value. Over the past 5 years, our talented team have fueled remarkable growth exceeding 1900%. We're now seeking dynamic, next-generation members to drive our high-growth business forward with the aim of becoming Unicorn in 2027.
At Crossian, as our Creative Strategist, you'll be at the intersection of creativity and strategy, helping us build products people love while designing content that drives sales and extends product life time value. You will shape the go-to-market strategy for our unique & innovative fashion products, work alongside talented teams, and use your analytical and creative skills to drive customer engagement and optimize performance.
Are you the kind of creative mind who thinks in campaigns, visuals, and strategies all at once? Can you take data, insights, and product ideas and turn them into scroll-stopping content that sells? If yes, we want you.
Who is your mentor
1. Head of Marketing
2. Sale &
Marketing Manager3. Content Manager
4. Product Marketing Experts
Career Roadmap
Step 1: Crossian Aptitude Test
Step 2: Interview
Step 3: 1-month Onboarding Program
- Knowledge training in D2C Business model, Acquisition Funnel & Management know-how
- Knowledge training in Product content creation framework & Product fit market approach
- Knowledge training in Product development life cycle
- Knowledge training in Product performance analysis & optimization
Step 3.4: Onjob
Step 4: Become a Creative Strategist
What will you do:
Unleash Your Creativity
- Translate insights from market research and customer behavior into top-tier content, from viral video creatives to jaw-dropping websites
- Be the market guru, identifying US customer trends, consumer preferences, and competitor move
- Shape video scripts, image concepts, and website visuals for paid campaigns across Meta, TikTok, Google Ads, Pinterest.
Think Strategically
- Conduct comprehensive market research to identify product-market fit in the retail industry, analyzing customer preferences, industry trends, and competitor performance to enhance product offerings.
- Mastermind go-to-market product marketing strategy for our fashion products that keeps engagement high and conversions rolling in
- Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate.
- Connect insights across product, creative, and performance to inform bigger picture strategy.
Cross-functional Collaboration
- Work and guide Footage Development team with campaign direction and execution, ensuring a steady pipeline of fresh UGC footage
- Inspire Product Design team with sharp insights that spark ideas for new products development & ideation.
- Partner with
Video Editors &
Graphic Designers to turn your ideas into polished, high-performing ads.
- Partner with Performance to design creative test plans and turn data into repeatable wins
- Provide additional support on other campaigns, flexing your creativity wherever needed.
