Creative Strategist

Welcome to Skylink Studio
Skylink Studio was researched and established in February 2021 and officially launched in March 2022, gathering members who are passionate and have many years of experience in the field of mobile games. With creativity, effort and dedication, Skylink Studio hopes to spread passion and bring great gaming experiences to the gaming community around the world.
What you will be doing
Research &
Insights
Monitor the mobile game market, competitors, top-performing ads, and creative trends within the puzzle genre.
Analyze user personas, motivations, pain points, fantasies, and download triggers.
Identify scalable creative angles, including gameplay, progression, challenges, collection, social proof, rewards, drama, humor, fail/success scenarios, and power fantasies.
Consolidate key insights into clear briefs for the Concept team.
Creative Strategy
Develop a Creative Roadmap for game projects from the Soft Launch stage to Global Launch.
Build weekly and monthly creative directions for each product.
Propose creative pillars, including key angle groups, formats, hooks, and visual directions.
Categorize creatives based on their objectives: testing new concepts, iterating winners, scaling winners, and refreshing fatigued creatives.
Provide content direction tailored to each channel, including Meta, Moloco, Google, Unity, and AppLovin.
Performance Analysis
Data &
Insight Analysis: Work closely with the UA team to understand key metrics such as CTR, CPI, IPM, CVR, and Retention. Based on performance data, identify why an ad "wins" or "fails" and extract a Winning Formula.
Draw learnings from each testing batch and turn them into actionable plans for the next batch.
Monitor creative fatigue and recommend refresh directions.
Design an A/B Testing framework by developing variation-testing matrices, such as changing colors, characters, the first three seconds, or CTAs, to optimize the performance of existing creative assets.
Creative Briefing
Write clear briefs for the Concept team, including objectives, target users, insights, angles, references, must-haves, elements to avoid, and success criteria.
Ensure each brief contains sufficient logic for the Concept team to develop ideas and for the Video/Art/Playable Ads teams to produce assets.
Proactively review concept plans to ensure alignment with the strategy.
Requirements
Experience
At least four years of experience in Performance Marketing, UA, or Creative Lead/Strategist roles within the Mobile Game or App industry.
Mindset &
Understanding
Creative Mindset: Strong sensitivity to aesthetics and media trends, with the ability to develop creative ideas that align with game products.
Analytical Mindset (Data-driven): Ability to understand and analyze data to make decisions and shape creative direction based on actual performance.
Deep understanding of mobile gamer behavior and the advertising characteristics of platforms such as Meta, Google, Moloco, AppLovin, and Unity.
Skills
Strong presentation and persuasion skills, with the ability to defend strategic direction before the Board of Directors and internal teams.
What we offer
Mức lương cạnh tranh lên đến 1.500 USD.
Thưởng lương tháng 13 và các khoản thưởng dựa trên hiệu suất và kết quả kinh doanh.
Đánh giá hiệu suất định kỳ và điều chỉnh lương.
Tham gia đầy đủ bảo hiểm xã hội, bảo hiểm y tế và bảo hiểm thất nghiệp theo quy định.
Cung cấp đầy đủ thiết bị cần thiết cho vai trò.
Môi trường làm việc trẻ trung, sáng tạo và cởi mở trong ngành Game Mobile và
H5 Game.
Cơ hội làm việc trực tiếp trên các dự án game từ giai đoạn Soft Launch đến Global Launch.
Cơ hội phát triển chuyên môn trong Chiến lược Sáng tạo, Thu hút Người dùng (User Acquisition) và
Performance Marketing trong ngành game.
Tham gia các hoạt động nội bộ, chương trình team-building và sự kiện gắn kết dành cho Skylinkers.
Nghỉ phép hàng năm, ngày lễ và các quyền lợi khác theo chính sách của Skylink Studio.
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