Credit Card Product Marketing Officer

Job Description:
1. Credit Card Business (30%)
Support the planning and execution of initiatives to grow the credit card portfolio.
Conduct researches about customer behavior, market trends, and competitor activities to identify business opportunities.
Assist in developing plans and business strategies to drive card sales and customer growth.
2. Marketing & Partnership Management (50%)
Plan and execute credit card promotions, acquisition campaigns, and customer engagement programs.
Create marketing content, promotional materials, and customer communications across different channels.
Coordinate and manage installment programs with merchants and business partners, ensuring smooth operations.
Monitor campaign performance, prepare reports, and collaborate with Marketing, Sales, and Operations teams to improve business results.
3. Reporting & Additional Support (20%)
Provide analytical and technical support when in-need.
Broader work, non-routine tasks or accountabilities may be assigned as needed.
Job Requirements:
1. Education: Bachelor's degree in Business Administration, Marketing, Finance, Banking, or related fields.
2. Experience:
Minimum 3 years of experience in Banking, Financial Services, Fintech, or Credit Card business.
At least 1-2 years of experience in Credit Card Product, Acquisition, Retention Marketing, or related roles.
Experience in launching card products, executing marketing campaigns, customer acquisition, or business growth initiatives.
3. Knowledge: Good understanding of credit card products, customer acquisition, and campaign management.
4. Skills:
Strong communication and stakeholder management skills.
Good analytical, problem-solving, and multitasking abilities.
Proficient in Microsoft Office (Excel, PowerPoint, Word); Canva is a plus.
Intermediate English proficiency (written and spoken)