CRM Specialist (AI Automation)

About the role
Have you already used AI to do real marketing work - and want to be the person who brings that capability to a whole team? We're honest: AI is the skill our CRM team is light on today. That's exactly why this role exists.
TCG's CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we're deliberately adding. Think of this as an AI-first CRM manager seat: you'll do hands-on newsletter production from day one while pairing marketing know-how with practical AI - content generation, predictive segmentation, personalization, workflow automation - and set the standard for how the team uses it responsibly, with a human always on the last mile.
In a nutshell - run hands-on newsletter production and make our CRM smarter with AI - content, segmentation, personalization - setting the standard as you go.
What you will do
→ Produce newsletters, hands-on. From day one you build and ship regular newsletters end-to-end - this is a working production seat, not only an AI layer on top.
→ Generate content at scale. Use AI to draft and adapt campaign copy across shops, languages and segments - with a human reviewing the last mile.
→ Sharpen segmentation. Apply AI and predictive approaches to find the right customers - churn risk, next-best-offer, lifetime value.
→ Personalize the message. Build dynamic, AI-assisted personalization into lifecycle flows.
→ Automate the busywork. Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.
→ Set the standard. Document prompts, guardrails and what works, so AI use spreads across the team safely.